social media round up

Working With Celebrity Brand Ambassadors…Cheers To That


Here at Siren HQ we’re lucky enough to meet people from all walks of life, backgrounds and different areas of expertise, which always makes for a fun and interesting day in the office.

Many of our clients work with celebrities and brand ambassadors primarily to bring their own expertise to campaigns and insight, which can add real value. Most recently we have been lucky enough to make the acquaintance of renowned wine experts and television presenters from The Wine Show, Joe Fattorini and Amelia Singer.

Both have been recruited by Celebrity Cruises to showcase its food and wine offer across a variety of platforms. It has been a truly collaborative process as we have been working with the in-house team at Celebrity Cruises and the production and PR teams for Joe and Amelia and The Wine Show.

We kicked off the announcement of the partnership with an exclusive wine tasting event for key media, bloggers and influencers swiftly followed by a day of media interviews and attendance at upcoming events. Most recently Joe held an interactive wine tasting at one of Celebrity Cruises own events to thank and celebrate the travel agents that it works so closely with. The tasting was designed to offer agents a flavour of what guests can experience at one of Joe’s own tastings on-board when he sets sail with Celebrity Cruises this Autumn.

Over the coming months we’ll be planning more events and appearances with Joe and Amelia to ensure that this exciting partnership gets the attention it deserves. Doubtless this will involve a few more tastings along the way…all in a day’s work for us! Stay tuned for more news coming soon. In the meantime, cheers!