Award winning marketing for tour operators | Siren Comms
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Northern Territories

Development and execution of creative communications campaign to drive awareness and engagement for a UK competition for this iconic Australian destination, designed to take people away from UK on the most depressing day of the year - 4th January

Visit York

Positioning campaign to establish York as a must-visit city break option through press trips, media relations and news generation.

Visit Frome

Driving incremental visitors to Frome by dialling up the Somerset town’s inspiring array of one-off artisan retailers and producers of fine food and drink

Visit Scotland

Creative campaign to support the reveal of Visit Scotland’s biggest ever UK ad campaign including the stunning Waterloo station advertising site which depicted a panoramic view of the Scottish Highlands

Sarasota & Bradenton

We created the first ever UK destination office for one of Florida’s most luxurious regions, designed to support sales growth and become the first port of call for visitors, travel agents and tour operators

Universal Parks and Resorts

Supporting this exciting theme park and resort in Florida in building greater awareness and understanding of their on-resort holiday experiences, offering an alternative holiday option to The Mouse! 

Ripley’s Believe it or Not! London

Ongoing media relations to drive bookings and handling of all crisis comms for this central London attraction. News hacking and media events featured heavily throughout the two year contract

Beefeater Gin Distillery

Commissioned to develop a strategic plan for turning the London Beefeater Gin distillery into a destination

Malta Tourism

Repositioning of Malta by inspiring a new generation of travellers to experience the island’s unique character

Vinopolis London

Carefully supporting Vinopolis as it decommissioned its Southwark Wine Museum and event space after 15 years of success

Barbados

Raising the profile and the repositioning of their food, wellbeing and sporting offerings across multiple audience segments

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Daytona

Creating a constant presence in UK trade and consumer media for Daytona. Leveraging the iconic Florida racetrack and drawing new visitors into the destination by promoting its broad array of activity and adventure

Landal GreenParks UK

Launch of the parks to the UK market, determining the strategic approach and positioning. Ongoing press office and subsequent launches of new parks as the brand grew. We also ran a full-service press office for the brand.
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Orlando Flex Ticket

Positioning work to boost awareness and understanding of its value for money delivering trade and consumer media coverage through news generation and exclusive interview placement.

Northside Surf School

Raising the profile of the surf school as fun for the whole family among locals and holidaymakers alike

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Gomingo

Pre-launch communications and sector entry advice for this exciting new, tech-first high-end online travel agent

Rabbie’s Tours

Engaging with key influencers to showcase Rabbie’s exciting range of tours, generating over 1 million likes across Instagram and Facebook

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Canvas Holidays

Increasing awareness of the family holiday brand amongst relevant audiences through media and influencer engagement

Iberian Escapes

Strategic sector and marketing communications advice, to position Iberian Escapes as a new UK market entrant for luxury, food, and culture travellers to Portugal and Spain

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Travelbag

Brand workshops and training to roll-out and support the new instore experience of this iconic well-loved travel brand

Ocean Florida

Press office to deliver bookings and maintain share of voice in national media

Travel 2 and Gold Medal

Ongoing full press office support for these two market-leading B2B brands for over 10 years including achieving weekly front of book news in the UK travel trade press

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Celebrity Cruises

From ship launches to driving record levels of travel agent engagement, work encompassed brand campaigns, strategic partnerships, crisis management, events and experiential as well as a comprehensive press office
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Hebridean Cruises

Ongoing management of this uber luxury and exclusive Scottish cruise line including highlighting the Queen’s favourite picnic spot when sailing aboard instead of on the now-decommissioned Royal Yacht Britannia

Swan Hellenic

Maintaining the high profile and positioning of this culture and art cruise specialist, whilst introducing the brand and product to new audiences

Star Cruises

Steering UK communications and presence to support the UK sales team in developing awareness and demand for the incredible and innovative Star Cruises brand and product

NCL Cruise Line

BRunning the UK press office and establishing a core communications strategy and voice, whilst supporting the UK business to launch three new ships - including the launch of the first ever ‘freestyle ’cruising product, Norwegian Sun

Royal Caribbean International

Launching a series of the world’s largest cruise ships to the global media, driving some of the strongest positive awareness for family holidays at sea the cruise industry has ever seen.

Royal Caribbean International Titanic Memorial Cruise

International news media management for a highly sought-after commemorative cruise reaching the largest news outlets around the world. Delivered live news events and extensive crisis management.

The Scenic Group (Scenic Luxury Cruise and Touring and Emerald Cruises)

Raising the profile of the luxury brands within the UK consumer market driving awareness and sales. Providing full-service press office including crisis comms

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Voyages to Antiquity

Supported with crisis comms during periods of large scale operational change and raising the profile of the boutique brand within the UK consumer and B2B press

APT Luxury Cruising and Touring

Raised the profile of the much-loved Australian brand within both the consumer and B2B press in the UK market

New Clients

Coming soon………..

Are You In This Space?

If so, we’d love to hear from you and share how we could help you and your business.

Let’s Talk