Teletext Holidays, the well-loved British low-cost holiday brand, has appointed Siren Comms to build brand awareness and drive demand following a competitive four-way pitch.

Siren Comms has secured an initial six-month contract, which will see it deliver a multi-channel, integrated communications strategy; including partnership activations to position Teletext Holidays as the choice for great-value holidays to destinations worldwide.

Phil Bloomfield, Siren Comms’ Strategy and Client Services Director will lead the work, supported by Account Director, Katie Wright. He said:

“Many people remember Teletext Holidays from the old TV days and still feel a great affinity with the brand. Capitalising on this heritage while also educating new customers on Teletext Holidays’ platform and product today is an exciting challenge given how competitive this space is now.

“We have many clients in this area, past and present, and a track record of delivering results for our travel and tourism clients. We’re looking forward to getting our teeth in to such a well-loved brand and taking awareness of it to where it deserves to be.”

Wayne Perks, Managing Director of Teletext Holidays, commented:

“We are thrilled to have Siren Comms on board for what will be an exciting year for us. The team is passionate about the travel and tourism industry, which is evident in the fresh and exciting ideas they have bought to the table.”

The win comes hot on the heels of the Siren Comms being appointed earlier this month by Rabbie’s Tours – a guided tour company specialising in Scottish, English and Irish small group touring adventures.

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Note to Editors:

For more information contact Siren Comms on 0207 759 1150 or email teletextholidays@sirencomms.com

About Teletext Holidays:

Teletext Holidays is one of the UK’s leading travel companies providing great-value beach and city breaks to thousands of destinations worldwide. With over 26 years’ experience in the industry, Teletext Holidays strives to provide valued customers with a fantastic range of destinations, hotels, airlines and transfers, for the best possible prices. Add to this inspiring content from the website and blog and you’ve got yourself a trustworthy brand. All of our holidays, flights and hotel deals are TTA and ATOL protected, so customers can book with confidence. For further information visit www.teletextholidays.co.uk