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Last week 65 travel agents and two journalists from TTG and Travel Biz turned up at Gatwick airport ready to embark on Barbados’ Mega Fam to celebrate the 65 wonderful years that British Airways has safely carried UK travellers to its paradise shores.

In partnership with TTG, Barbados Tourism Marketing Inc. and British Airways ran a competition for travel agents to win a place on the fam trip to explore and experience the island in all its glory. Siren hosted the media along with a group of 20 excited agents, on the trip.

The group was split across three luxury hotels including Turtle Beach, Seabreeze Beach House, and the recently opened The Sands Barbados.

After touching down on the scorching tarmac, the group were straight into their busy itinerary, from the Island Safari, heritage railway tour and cave explorations to site visits of a diverse mix of hotels on island. The trip encompassed all the best bits of Barbados and showcased the plethora of activities available. Barbados is a favourite for winter sun seekers but it has so much more to offer than simply sun, sand, and sea. 

On Friday morning the agents were hosted by Sandals resort where they took part in a mini trade show, this was a great opportunity to meet all the hotel partners, receive all their news and updates and create lasting relationships from which they can move forward and sell the destination in the future.

The Barbados Olympics was one of the highlights of the week, agents and media battled it out in a race of their choice; either taking to the waves for a 100m swim, running a mile on the open road, as well hitting the countryside tracks for a 5k cycle; and for the adrenaline junkies, the obstacle course at the Barbados Ninja Throw Down put them through their paces.

We are happy to say that though our Siren did not win …or even finish the course… she did tackle every obstacle with commitment and enthusiasm… until she fell off the monkey bars and was dunked in the pool #lifeasasiren #goneswimming

The final night saw the agents dancing the night away with rum in hand and soca beats pulsing through the air as they sailed the sea on a catamaran cruise.

By Sunday night no one wanted to leave and our Siren was left knocking on hotel doors and scouring rum shacks for all her wayward sheep.  To the disappointment of the agents, and the relief of our CEO, the trip returned all heads accounted for and not one extra stowed away in a suitcase.

SUCCESS!

Want to know more about Barbados? Visit www.visitbarbados.org

Got a destination that needs representation? Give us a call

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client news_

Once upon a time… One of our water-based clients, MBNA Thames Clippers, was looking for ways to drive passenger footfall in the off-peak, Monday to Friday between rush hour periods.

The brand, if you’re unfamiliar, offers not only one of the most incredible ways to get to and from work (just ask Stacey) but a wonderful opportunity to see the city from the unique perspective of the river.

 

Hooking onto the annual media frenzy that is World Book Day, we teamed up with Walker Books – producers of such children’s classics as ‘We’re Going on a Bear Hunt’ and ‘Maisy’s Boat’ – to create a series of ‘Tales on the Thames’ storytelling sailings.

 

Targeting the mums and dads with pre-school nippers, the sailings took place mid-morning over four Fridays in March. Boarding anywhere between London Bridge and Battersea Power Station parents could look forward to enjoying a cuppa from the on-board bar and taking in the iconic landmarks along the river while the little ones were engrossed in classic stories.

 

Now, there’s rarely a plan that goes off without a hitch and as luck would have it, the first sailing coincided with #Snowmageddon but by the end of the campaign the Tales on the Thames sailings were seeing footfall increases of more than 235 per cent.

 

As a Water Rat once said, “there is nothing – absolutely nothing – half so much worth doing as simply messing about in boats” and here at Siren Comms we certainly second that!

 

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