blog_, business_, client news_, out and about_, photo_, siren team news_, travel & pr_

Last week 65 travel agents and two journalists from TTG and Travel Biz turned up at Gatwick airport ready to embark on Barbados’ Mega Fam to celebrate the 65 wonderful years that British Airways has safely carried UK travellers to its paradise shores.

In partnership with TTG, Barbados Tourism Marketing Inc. and British Airways ran a competition for travel agents to win a place on the fam trip to explore and experience the island in all its glory. Siren hosted the media along with a group of 20 excited agents, on the trip.

The group was split across three luxury hotels including Turtle Beach, Seabreeze Beach House, and the recently opened The Sands Barbados.

After touching down on the scorching tarmac, the group were straight into their busy itinerary, from the Island Safari, heritage railway tour and cave explorations to site visits of a diverse mix of hotels on island. The trip encompassed all the best bits of Barbados and showcased the plethora of activities available. Barbados is a favourite for winter sun seekers but it has so much more to offer than simply sun, sand, and sea. 

On Friday morning the agents were hosted by Sandals resort where they took part in a mini trade show, this was a great opportunity to meet all the hotel partners, receive all their news and updates and create lasting relationships from which they can move forward and sell the destination in the future.

The Barbados Olympics was one of the highlights of the week, agents and media battled it out in a race of their choice; either taking to the waves for a 100m swim, running a mile on the open road, as well hitting the countryside tracks for a 5k cycle; and for the adrenaline junkies, the obstacle course at the Barbados Ninja Throw Down put them through their paces.

We are happy to say that though our Siren did not win …or even finish the course… she did tackle every obstacle with commitment and enthusiasm… until she fell off the monkey bars and was dunked in the pool #lifeasasiren #goneswimming

The final night saw the agents dancing the night away with rum in hand and soca beats pulsing through the air as they sailed the sea on a catamaran cruise.

By Sunday night no one wanted to leave and our Siren was left knocking on hotel doors and scouring rum shacks for all her wayward sheep.  To the disappointment of the agents, and the relief of our CEO, the trip returned all heads accounted for and not one extra stowed away in a suitcase.

SUCCESS!

Want to know more about Barbados? Visit www.visitbarbados.org

Got a destination that needs representation? Give us a call

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blog_, out and about_, travel & pr_

What is luxury? I am fairly confident that if you asked 100 people, you would get 100 different answers. To some, it would be having the time to appreciate the small things in life. To others, it would be related to space and freedom, whilst others might describe luxury simply as the ability to indulge in the consumption of material goods. If even defining the word luxury is hard enough, imagine trying to find a phrase or description that successfully describes luxury travel – well, I can tell you now, it is almost impossible.

Last week, Siren Comms_ was invited to the first ever TTG Luxury Summit to cover current trends and opportunities in luxury travel, putting a wide range of topics under the spotlight to challenge the sector on what it needs to do to stay relevant in an ever-changing environment.

 

The full day’s itinerary mixed thought-provoking keynote sessions from the likes of Ben Fogle, Elegant Resorts’ Lisa Fitzell, Lydia Forte of Rocco Forte Hotels and Dr Antonia Ward, plus moderated panel debates and interactive audience sessions. For the first time in this format, the event was held in association with Siren’s client Celebrity Cruises as headline sponsor – all part of the build up towards the launch of their first new ship for 10 years, and the maritime embodiment of the concept of ‘modern luxury, Celebrity Edge, just weeks away.




The main findings, trends and updates from the day can be seen below, with the most important point for luxury businesses being the need for adaptation – change is the only thing that is inevitable!

 

Summary: 

  • Artificial Intelligence (AI) and robots will take over elements of the travel industry, but the human touch, and insider knowledge, that luxury travel customers demand – and which luxury agents can offer – will be hard to entirely replace.
  • Choose content and storytelling over advertising – it evokes a stronger emotional response in the consumer
  • Luxury travel has nothing to do with age, culture, gender, it is a mind-set
  • Embracing a digital delivery doesn’t have to mean sacrificing the personal touch


Our advice to clients and industry advocates is to remember that while the 21st Century definition of luxury means it isn’t what it used to be, it would seem that people are far more driven by personal events and experiences now than material objects. So an industry like ours that trades in the creation of experience should capitalise on the advantage it has.

Jenna Osborne

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blog_, client news_

Working in PR means you often have access to inspiring people and organisations, but despite the wow-fatigue, sometimes there is a truly special moment that makes you pinch yourself. 

For the last couple of months we’ve been supporting our friends at live event and experience agency Innovision on the world’s first Global Dyslexia Summit hosted by charity Made By Dyslexia.

The Summit brought together high profile dyslexics including Sir Richard Branson, Kelly Hoppen MBE, Chris Robshaw and the Rt Hon Matt Hancock MP to call for a change in how dyslexia is understood and supported.

 

Designed to deliver a powerful showcase of the strengths of dyslexic individuals and their incredible contributions to successful organisations and teams, the Summit content really packed a punch. 

We learnt how successful dyslexics have harnessed their dyslexia to visualise creative innovation, to keep things simple, to find confidence through excelling on the sports field, to tell stories in new ways, to break codes and even convince those around them to reduce a reliance on email (amen to that). And of course a huge amount more.

Our PR support for the Summit began with a bang seeing Made By Dyslexia founder and CEO Kate Griggs broadcast into the morning routine of the nation with an appearance on BBC Breakfast. Achieving broadcast business news coverage ensured that thinking differently about dyslexia was a theme for media interviews throughout the day. 

We were thrilled to land coverage across multiple radio stations and TV news outlets – more than 250 mentions to be precise, and detailed pieces in titles such as the Evening Standard. 

The incredible Made By Dyslexia team secured commitment from Microsoft to be the first global business to take the #MadeByDyslexia pledge to ensure that their people with dyslexia can realise their brilliant potential. 

Yet further additional weight was added to the story of the Summit by the unveiling of a Value of Dyslexia report conducted by EY. The first report is its kind to be developed by a team of dyslexic people, findings outlined how the talents of dyslexics can overcome future skills gaps challenges facing business productivity and economic success. 

We hope you feel as impressed and inspired as we are by this phenomenal charity – take a look at some of their powerful videos here

If you want to know about our work for charities and major events, please get in touch and don’t forget to commit to the #MadeByDyslexia pledge on social media and share your support for diversity of thought. 

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