London – March 2019 – Award winning airline, Air New Zealand, has selected newly formed travel and leisure specialist agency, SOUND  (  to deliver an integrated awareness campaign for the airline’s  LHR-LAX (London Heathrow to Los Angeles)  daily, direct service. 


Air New Zealand appointed SOUND identifying the agency’s integrated approach as fundamental to the appointment.


 “Our solution identified the airline’s stand-out, on-board product on the route which has been operating for over 35 years.    We know that once people travel with Air New Zealand, they become very loyal however not everyone is aware the Kiwi airline flies daily, direct between London and LA.


The campaign looks to inform and surprise consumers that travel to California with the award-winning New Zealand carrier is possible and perhaps one of the best kept travel secrets.


We have drawn on the playful nature of the brand and highlighted features of the on-board service in our multi-channel story telling.” Said Jackie Arnott-Raymond, founding partner of Sound.


The campaign will run for three months from May through to July.



Media enquiries:

Sound Joined Up Marketing & PR – Rachel O’Connor ( on 07887 847 244; Jo Briody ( on 07548 630 343.


About Air New Zealand

The Air New Zealand Group operates a global network that provides air passenger services and cargo transport services to, from and within New Zealand to more than 15 million passengers a year. Air New Zealand operates a daily low cost, full service flight to Los Angeles International Airport (LAX) from London Heathrow (LHR). Air New Zealand’s strategic focus and competitive advantage lies within the Pacific Rim. Our network expands from New Zealand to Australia, the South West Pacific, Asia, North America, South America and the United Kingdom.



SOUND is an integrated marketing and PR agency created by a group of likeminded former colleagues with extensive experience of working with travel and leisure brands – on the agency and the client side.   The team provides clients with one stop access to independent, integrated and unbiased, multichannel thinking from planning through to implementation.  Appealing to those looking to gain access to best talent and value, whilst saving critical time and money.