The World Cup of Crisps

This week we saw the glorious Monster Munch Pickled Onion named winner of Richard Osman’s Twitter tournament, the ‘World Cup of Crisps‘. The game show host announced the tournament on his Twitter account the day before the games began with the tweet receiving over one thousand likes. The hashtag #wcocr2016 was used throughout the tournament with users tweeting their votes along with the hashtag. The final round saw British favourite Wotsits take on the beloved Monster Munch and the winner was chosen. Earlier this year Richard Osman’s Twitter tournament the ‘World Cup of Chocolate’ saw the humble Dairy Milk named the best chocolate and received over one million votes. We are looking forward to the next Twitter Tournament – we suggest a World Cup of Cheese….

#Viajosola

Women all over the world have been sharing the Spanish phrase #Viajosola phrase (I travel alone) on social media following the murder of two young Argentine backpackers in Ecuador. In the wake of their murder, some have questioned why the pair had been travelling alone in the first place. The reaction from female travellers was immediate and strong. The #Viajosola hashtag has gained traction on Twitter, Instagram and Facebook as women across the world share the hashtag alongside beautiful images of their own solo journeys and post messages of solidarity encouraging independent travel.

Eurostar launches new Instagram campaign

For the launch of Eurostar’s new train, the travel operator launched an Instagram campaign @LaVieOnBoard which shows a canvas of 200 images showing what it is like to be on board the new train. The content is a mixture of images and videos and shows life on board through cartoonist storytelling of the journey from London to Paris. The charming stories show a couple falling in love and a group of senior citizens having a soiree. The campaign was complemented with encouraging instagrammers to take their own travel selfies and use the hashtag #eurostar to win trips to both London and Paris. The campaign was a strategic way to communicate all the new features of the new train and had fantastic pick-up as well as reach out to a younger public and introduce them to Eurostar and train travel all through a very simple and platform based campaign that is establishing itself as a major trend in communications.

London air for sale?

Being April fool’s day we’ve had our eyes and ears open for all sorts of tomfoolery. From a £20 jar of air, freshly bottled in London’s hip Shoreditch and Brixton neighbourhoods; to Contiki’s virtual reality holidays and Celebrity Cruises’ new moo-tivational team members, the gags have been flying. In case you missed out on the fun, we recommend this great round up of April fools pranks.