social media round up

Social Media Round Up – The Latest Addition To Twitter And Much More…


Twitter has this week confirmed a partnership deal with Sky Sports which will allow footie fans in the UK & Ireland to screen real-time video clips on their mobile phones from the @SkyFootball account. For the first time ever, real-time video clips of live Premier League goals and highlights will be broadcast on the social media giant along with post-match analysis. The news comes in light of Twitters sporty summer; last month the social media platform featured live highlights from Euro 2016 football matches as well as behind-the-scenes streaming of the Wimbledon tennis championships. We are looking forward to keeping updated on goals while on the move.


We all remember the Ice Bucket Challenge that went viral in 2014 and left a host of famous faces, including Mark Zuckerberg and Bill Gates, drenched and shivering in the name of charity. Well good news, this week it has been announced that the social media phenomenon has funded an important scientific gene discovery in the progressive neurodegenerative disease ALS. At the time criticised as a worthless stunt by some, the Ice Bucket Challenge has raised $115m (£87.7m) and funded six research projects from people pouring cold water over themselves and posting the video on social media.


For the past couple of weeks we’ve not been able to move through London without seeing people catching Pokémon on their phones. Everyone from students on summer holidays to businessmen in suits on their lunch breaks have been gripped by the Pokémon GO phenomenon. But this week we were shocked to see just how far the obsession with the app-based game has gone with news from America about baby name registrations that demonstrated a rise in children named after the little monsters. BBC News reported the growth in popularity: Roselia has jumped up almost 6,000 spots in the list of registered baby names, Onyx and Star by more than 2,000 spots and Eevee by more than 1,300 spots. Anyone for a little baby Jigglypuff or Bulbasaur?


Carpool Karaoke has given viewers many memorable moments from Jennifer Lopez texting Leonardo Di Caprio, to Adele’s rapping and more recently, Michelle Obama and James Corden signing along to Single Ladies. With collective views on YouTube of over 830 million, it is no wonder that Apple Music has now bought the rights to a spin off series. Naturally the announcement caused Carpool Karaoke fans to express their feeling of the new deal which will not see James Corden hosting. One Twitter user said: ‘Carpool Karaoke’s success is 97% rooted in James Corden being the host’ and another tweeting ‘Carpool Karaoke is a fun music thing, but it’s designed to be a viral video shared by millions … not stuck behind a subscription paywall.’ Only time will tell how the Apple Music series will pan out, but we are sure that there will be plenty more entertaining moments from inside the car!