Facebook has announced it is going to consider whether or not posts are important to the public interest before removing them from the site for ‘violating community guidelines’. The move comes after repeated criticism of Facebook from news organisations, charities and others over important posts being taken down without notice or the chance to appeal. The company has faced this criticism for years, but the chorus has become particularly loud in the past two months, sparked by the removal of an article illustrated with the iconic Vietnam war photo featuring a naked girl after a napalm attack. After that picture was removed from the site, a writer from the Norwegian paper that published the post was also suspended from Facebook, prompting its editor-in-chief to accuse Facebook boss Mark Zuckerberg of censorship. With the new consideration coming into place, is Mark Zuckerberg now officially the editor-in-chief of the world’s largest news organisation?

Image collecting platform, Pinterest, has enhanced its targeting options making it easier for brands to get in front of the right audience. Businesses can now create an action-focused campaign targeting those who have saved their pins and interacted with their campaigns in the past to create personalised content for them. The retargeting enhancement uses five specific actions to help identify the audience: clicks, comments, saves, likes and close-ups. Brands can now also show users promoted pins relating to what they have previously browsed on their website. It’s great to see social platforms making it easier for brands to engage with relevant audiences.