Over the past week Netflix has utilised its access to our viewing habits to release what was intended to be a couple of humorous stories – a person in the UK has watched Bee Movie, the animated film starring Jerry Seinfeld, 357 times this year,and as of Monday 53 people had watched A Christmas Prince every day for the previous 18 days. While the cartoon binger was later revealed to be a mother in Scotland with an ‘obsessed’ 10-month-old, the ‘A Christmas Prince’ revelation on Twitter was met with some criticism. Namely, that the multi-million pound business was using its access to data about its users to publicly judge and mock customers; this led to discussions around fears for the future of consumer privacy. It all just feels a little creepy.

On a lighter note, for those wondering what A Christmas Prince is, the ‘Netflix Original’ has become a bit of a viral phenomenon itself this week. The festive film made on a shoestring budget (think American, made-for-TV, Hallmark Channel schmaltz) has gathered a bit of a cult following due to it being so-bad-it’s-good viewing. We can confess that a member of the Siren team has watched the film (for research purposes only, of course *ahem*) and we concur. We hated it and loved it in large, equal amounts. You can’t help but be enamoured and entertained by its inadequacies; from the ridiculous storyline and the cheap sets to the questionable acting and numerous plot holes. Forget Love Actually, A Christmas Prince is the absolute cheese-fest that we all need to add to our essential Christmas viewing lists.