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Executing effective travel campaigns

The travel team at Siren Comms led by Katie Wright knows a thing or two about incredible travel campaigns. From hotels to cruise lines, attractions, luxury yachts, OTA’s, airlines, tech, transport logistics, luggage companies, trains and even a nudist-only tour operator, there are not many travel businesses that the travel experts at Siren Comms have not worked with across strategy, brand building, launch projects, crisis comms or more.


Putting crisis comms to one side, what most of the successful travel campaigns – many of which we have won awards for – have in common, is that they are based around a simple idea that is then executed brilliantly. They have clear objectives, strong messages, and an obvious target audience. They are creative and innovative in their approach, they are timely, and they align with the brand and its key objectives and values.


Now PR’s shouldn’t pick favourites of course, however a quick poll across the office reveals the favourite campaigns we’ve worked on over the last few years


Celebrating the inclusive attractions and venues across the UK for our long-standing client Motability with The Rough Guide to Accessible Britain – Click Here


Working with the main dog himself – Puggy Smalls – and his content creator owner to raise the profile of the joys of commuting by river with Uber Boat by Thames Clippers – Click Here


The ‘Celebrity Love Island’ campaign delivered for Celebrity Cruises during their PEAK WAVE booking period that landed us a TTG Award – Click Here


The relaunch of the original 80’s rock n roll HQ in Soho– the Karma Sanctum Hotel – receiving blanket targeted London coverage – Click Here


And finally working with cricket legends – Sir Frank Worrell, Sir Clyde Walcott and Sir Everton Weekes – and the Barbados Tourist Authority to highlight the huge range of sports activities available on the Island – Click Here


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