Artificial Intelligence and Siren’s perspective
Last week we jumped into the future and experimented with ChatGPT and saw how we can leverage this tool for our business, here’s our perspective;
Dimitra Lily Papoutsakis – Was I convinced about ChatGPT before trying it myself? Absolutely not. Am I now that I have played around with it myself – a little more yes. ChatGPT truly is all the rage at the moment, and we can see why. It’s impressive and I’m excited to use this tool as just that – a tool to help facilitate brainstorms, writing tasks and to help us think outside the box. But am I ready to lean on it as we do with real life team members and client partners, no. What ChatGPT cannot do yet is understand content, evaluate the ever-changing media and news landscape that we assess on an hourly basis, understand the backstory of a product, a brand and the emotions behind the people running the companies we work for and with. Until then, we remain proud and confident at leading in this space.
Stacey Stockwell – We’ve all been having a play with ChatGPT over the last week or so and the novelty factor has been fun. But looking at it from a practical point of view, it has the potential to be a great new tool in the comms arsenal. While nothing can replace human creativity and the wealth of business and sector knowledge required. The nuance of really good comms cannot be replicated by AI (yet?), but as a source of inspiration and increased efficiency it’s useful. It does love to roll out a cliché term or two, however, so it needs a close eye and policing to sift out those classic PR faux pas. It’s like having an extra team member who’s full of enthusiasm to help, but who is brand new to the team and very, very green.
Katie Wright – I admit it: I’ve been playing with ChatGPT for the past few days and I love it. I mean, beyond the novelty of asking it to write in the style of *insert celebrity or the fact I am a long term lover of a pun in copy (as and when the right client/brand allows for it) – it is helpful and makes us think that little bit harder about our content.
I would be lying if I didn’t admit I am intrigued to see what the next year holds for AI. For comms professionals, I don’t think we should be panicking though. We need to embrace it and understand how we harness it in our roles, but what AI can’t do is offer wise counsel as a true client partner, figure out the hook or story or come up with an original or unique idea. That’s where the real value in our roles lies and it isn’t going anywhere just yet.
Jack Taylor – It’s fascinating and exhilarating. The potential to utilise this to increase productivity and efficiency is huge. Looking forward to using other OpenAI platforms to utilise even more tools. The future is here and I for one look to lean into it so we can continue to stay sharp to our clients by showcasing our ability to adapt to new tools.
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