Yondu x The Cookaway
Yondu x The Cookaway_
Veganuary 2023 is almost over and this year Yondu collaborated with The Cookaway to create a Yondu inspired ramen recipe kit. The Cookaway offers enthusiastic home chefs to select cuisines from around the World delivered direct to their door with authentic ingredients and recipe instructions. Siren identified the potential to explore a collaboration between Yondu and The Cookaway in order to incorporate Yondu as the hero ingredient in a ramen dish that expresses Yondu's versatility.
To boost awareness of the campaign, Yondu has had an influx of some of its biggest fans creating content to encourage and highlight the exclusive partnership. From GarlicRosemaryandSalt (https://www.instagram.com/p/CnmRsbNjqgc/) to Chef Milli Taylor and food stylist Rosie Mackean.
To celebrate the collaboration, Yondu has launched a competition with the chance to win a £275 Amazon voucher for the best looking attempt of making the Yondu Ramen kit. To enter the competition head to https://www.instagram.com/yondu.uk/
To purchase the kit on it's own with a 20% discount, use code COOKAWAYYONDU20 when at the checkout here - https://www.thecookaway.com/menu/details/umami-ramen-experience-467