TRIPBAM - media relations at the Business Travel Show - Siren Comms_
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TRIPBAM - media relations at the Business Travel Show

the brief_

TRIPBAM a hotel shopping, benchmarking and analytics service used by corporations, hotels, travel agencies and travellers, attended the biggest corporate travel show The Business Travel Show held in London on 26 and 27 February 2020.  Siren organised a busy schedule of meetings with high profile media throughout the event, to update them on TRIPBAM’s latest news and comment on the industry’s news agenda.

the approach_

With TRIPBAM’s CEO Steven Reynolds travelling from the US to attend the show and represent TRIPBAM at the show’s Innovation faceoff, this was a great opportunity to meet  top editors and journalists in the sector as a relationship builder.

Siren targeted key industry titles to set up informal chats between Steven and the journalists on the show floor during his busy schedule.

the result_

Following Siren’s media outreach, a busy schedule of media meetings was arranged with BTN Europe and for numerous sector titles.