Thames Clippers - social media influencer takeover
the brief_
Siren proposed an ‘influencer takeover’ for Thames Clippers, several influencers were invited to do a social media takeover on the Thames Clippers Instagram. Not only did we aim to boost presence on social media, but it builds greater brand awareness within a whole new engaged audience. Followers see the brand from a new perspective, and new audiences learn more about travelling with Thames Clippers as each influencer re-posted their posts and stories onto their own accounts.
the approach_
Siren targeted a wide range of influencers to ensure we covered a diverse audience, supporting Thames Clippers inclusivity in terms of travellers. The final four we worked with were Puggy Smalls, Where’s Mollie, Charlie & Lauren, and Life with the Busbys.
We gave the influencers the chance to put their own creative spin on the content as they the experts when it comes to knowing what their audiences want to see. Once they had been given the brief, the influencers headed on board to experience what was their first experience onboard Thames Clippers for some of them.
the result_
The influencers really ran with the brief and produced some fantastic content, reaching over 400,000 people on Instagram. From a brief coffee review with Mollie, to family fun with the Busbys and a hilarious parody of The Lonely Island’s “I’m on a boat” from Puggy Smalls, there was a huge variety of fantastic content produced.