Thames Clippers - launching a new vessel
Siren Comms were tasked to generate awareness of the new vessel joining Thames Clippers’ fleet, which represented a £4 million investment for London’s River Bus service. By adding to the fleet, Thames Clippers reinforced its positioning as a commuter service to be considered as the best mode of transport within London.
The brief stipulated that Siren Comms arrange high profile interviews with the CEO, Sean Collins, and target key London titles, hyperlocal media as well as trade maritime publications.
Our team started working in October 2018 with a visit to the Wright Shipyard for a first look of the new vessel. Media attending included the BBC London News, IOW County Press, Maritime Journal amongst other trade marine titles.
During arrival of the vessel in London in February 2019, the team put together a strategic plan in which highlighted the key Thames Clippers USPs for both commuter and leisure, travel trade and MICE audiences and executed it through tailored press releases for each audience as well as press trips with key media.
Following two key instances in the activity, the Siren team achieved over 35 pieces of coverage across the most relevant media including BBC London News, London TV, Wharf Life, Maritime Journal and even an overseas mention in US Weekly. These contributed to a total reach nearing 570 million and an AVE of over £730k.