Thames Clippers - return to business post-COVID impact
Siren Comms was tasked with announcing that the Thames Clippers River Bus service was resuming service after suspending for almost two months due to COVID-19. The business had implemented new safety measures, including social distancing, contactless journeys and an enhanced cleaning regime – getting the reassurance message across that the River Bus was a safe way to travel through the capital for those who were commuting, was imperative.
After carefully crafting the story, Siren pitched the reopening across key national, London and transport media titles – including broadcast interview pitching for the CEO and front-line crew and selling in the story more broadly with video and images from a dedicated shoot to demonstrate the new measures in place.
Siren’s team secured media coverage across broadcast, international, national and regional London media, including interviews with the business’s CEO arranged with ITV London News, Reuters and Associated Press.