Thames Clippers - maximum exposure for the partnership of two major brands - Siren Comms_
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Thames Clippers - maximum exposure for the partnership of two major brands

the brief_

With two of transport’s biggest players coming together to form a partnership, Siren was tasked with helping to ensure the announcement that Thames Clippers and Uber were coming together achieved maximum exposure. Working with the team at Uber to ensure the messaging met both brands’ objectives and didn’t alienate existing passengers for our client, London’s leading River Bus service.

the approach_

Allowing for two bites of the cherry with a pre-launch announcement and the launch itself, Siren worked alongside Uber’s in-house and agency teams, to craft the messaging around the key elements of the partnership, and the exciting prospects it holds. The pre-launch announcement – made via an exclusive with The Times – gathered momentum and ensured the world’s media we’re clambering for the details to run the story. Our press office skills came into their own.

For the launch itself, armed with striking images and b-roll footage of the newly branded boats, blanket coverage ensured that the exciting announcement was heard loud and clear across all forms of media.

the result_

In addition to the blanket coverage for the announcement, Siren was able to use the partnership as a hook to ensure more of Thames Clippers’ business news was shared via key media. A City AM exclusive – in the paper and its sister podcast – allowed the CEO to focus on his plans to expand the river transport network further east with the news of a new pier being built at Barking Riverside and further plans beyond that. All contributing to building the business profile and reputation and support further ambitious growth.