terra terra - the launch party
the brief_
Terra Terra is a brand new all day Italian inspired restaurant and bar on Finchley Road in North London. It’s a perfect venue for all occasions, with unique recipes allowing foodies of every kind to be satisfied.
Our brief for the launch was to get as many key industry media and talent there as possible for the best coverage outcome. Our client wanted a buzz around the restaurant - for Terra Terra to be North London’s place to be and be seen.
the approach_
We organised a great range of media to attend the night and worked with a couple of brilliant party planners with high profile attendees including Lady Mary Charteris, chef and model Issac Carew, Radio 1 DJs Arielle Free and Melvin O’Doom, and actor Phil Dunster.
The party kicked off at 8pm till 12pm and for the evening Terra Terra transformed its normal set up into an evening full of champagne, cocktails and canapes. Both floors of Terra Terra were jam packed and the music was booming throughout the evening.
Our role as the PR team during the party was the guest list on the door, and making sure guests and our client had a wonderful evening.
the result_
The launch party generated a great engagement on Instagram posted over the course of the evening. It was a fantastic PR opportunity to showcase the brand-new North London Italian all-day restaurant for both locals and Italian lovers alike.