Seeing Dogs Alliance Case Study - Siren Comms_
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Seeing Dogs Alliance Case Study

The Brief_

Our overriding objective is to raise awareness of the Seeing Dogs Alliance and demonstrate the value of its critical work​ ​ 

To communicate the positive impact a Seeing Dog has on empowering and enabling greater independent living​ ​ 

To subtly communicate why the Seeing Dogs Alliance approach is a better, speedier, and more impactful supplier of Seeing Dogs over alternative offers​ ​ 

Generating awareness amongst potential donors and benefactors​

The Approach_

Use media relations and story placement to get in front of potential donors and to increase the variety of content available to share on owned channels​

To advise on the best use of social media and give content ideas for in-house implementation​

Win hearts and minds by using the human (and dog) interest of the incredible work the organisation delivers​

Appeal to people with an existing connection with visual impairment to get involved with the Seeing Dogs Alliance and consider donating

Total media reach in first six months

Website user growth YoY (%)

Facebook follower growth (%)