Seeing Dogs Alliance Case Study
The Brief_
Our overriding objective is to raise awareness of the Seeing Dogs Alliance and demonstrate the value of its critical work
To communicate the positive impact a Seeing Dog has on empowering and enabling greater independent living
To subtly communicate why the Seeing Dogs Alliance approach is a better, speedier, and more impactful supplier of Seeing Dogs over alternative offers
Generating awareness amongst potential donors and benefactors
The Approach_
Use media relations and story placement to get in front of potential donors and to increase the variety of content available to share on owned channels
To advise on the best use of social media and give content ideas for in-house implementation
Win hearts and minds by using the human (and dog) interest of the incredible work the organisation delivers
Appeal to people with an existing connection with visual impairment to get involved with the Seeing Dogs Alliance and consider donating