Sustainability hero spotlight - Seacourt Wins Queen’s Award
the brief_
Gareth Dinnage, Manging Director of Seacourt briefed Siren Comms on the impressive journey that Seacourt has travelled over the last 75 years. In particular, Gareth focused on the business’ proactive and forward-thinking decision to overhaul Seacourt following the founder’s attendance at a conference on climate change and environmental impact. This moment sparked the business’ decision to become a values-based organisation and be ahead of the game in reducing its’ own climate impact to become the net positive business it is today.
Following this decision, Seacourt began to work hard to drive change and become an exemplar business (not just in the printing remit) with regards to sustainability and the total impact of the business.
The business is seeking to build awareness over the next twelve months; they want to grow and be recognised as the world leader in their space and as an outstanding exemplar of British business.
the approach_
Siren used the Queen’s Award for Enterprise for Sustainable Development announcement as the starter for greater media awareness and exposure.
We built a series of stories targeting relevant media to reach the brand’s varying audiences. We began with local Oxford-based media and grew out from here to national, vertical print and broadcast media to increase interest and relevance. We also assisted with social media and LinkedIn specifically to push thought leadership on sustainability, carbon mapping, and being net-positive across its network of customers, B-Corp business and followers.
the result_
After an eight week trial project focussed on a monthly thought leadership piece, the team helped to leverage the brand through local and business media, various organisations and platforms such as the Queen’s Awards. This increased Seacourt’s reach, especially with more B Corp brands. Seacourt has now extended its partnership with Siren Comms on a retainer basis.