Sandeman Quarter -
Launching a new wine destination
The Brief_
Promote the launch of Sandeman Quarter, a new wine and food destination, in the heart of London’s Square Mile featuring a wine bar, restaurant and private dining spaces to media, influencers and consumers
Secure local city and wider reach digital media to drive bookings.
Position the new brand as both a local haunt to city workers and, as a wine destination for wine and food lovers.
Effectively communicate the iconic history of the venue’s location in relation to The Sandeman family and port company along with creating mystique and interest around the private dining spaces all located in the premises’ medieval cellars
Work with the internal team on content creation development, newsletter marketing and local marketing.
The Approach_
For launch of the brand, securing the likes of local City titles such as Square Mile were critical in solidifying Sandeman Quarter as a must visit local joint for city workers. This was done via targeted pitching of press releases and personalised invites to media..
Further targeting all listing media included Timeout, Londonist and SquareMeal was done to immediately support in driving bookings.
A supportive media review schedule was organised, creating an ongoing booking schedule of key media coming in to review the offering.
The team also worked with the inhouse marketing team and drafting the template for a newsletter for local marketing, that would drive booking through tactical offers and communication. Siren managed the purchasing of local business marketing lists.
A series of trips to the venue were made by team Siren to create a bank of content to be used across social media.
Work with the internal team on content creation development, newsletter marketing and local marketing.