Red Deer - introducing a tribe of makers
the brief_
Introduce Red Deer to media and position them as leading architects within London for commercial and residential work whilst positioning them as an innovative company within the architectural world.
the approach_
Interviews profiling the three Red Deer founders created opportunities for the key messaging of Red Deer’s ethos and values to be communicated. Reviews of their commercial properties were secured with lifestyle media positioning the three designers as key movers and shakers within the London restaurant and bar world.
An ongoing series of opinion pieces and internal news was syndicated to trade and design led media, allowing the press to familiarise themselves with Red Deer’s approach to architecture and design.
the result_
Total digital reach
Total print reach
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