For the multi-award winning touring company Rabbie’s, Siren Comms was briefed for 2020, on Rabbie’s private tour offering. The objective was to grow awareness within consumer and trade audiences of the private tours offering by targeting key audiences and highlighting the USPs of private vs. scheduled tours.
In consultation with the Rabbie’s private tours team, Siren selected the quirky tours delivered by the touring company to previous travellers. Siren Comms pulled through upcoming media news agendas.
With the new James Bond, No Time To Die film set for release in April 2020, and a private tour itinerary that Rabbie’s had previously run which focused on James Bond’s Scottish heritage, a press release was drafted offering audiences and fans of the film the chance to take the trip themselves. This release with basic itinerary, coupled with high res image of filming locations was sold into media once live on the new agenda, and was well received.
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Following the media liaison, Siren Comms secured regional coverage highlighting the private tours.
Client’s response to this work was:
“Looks like the Bond release is getting a lot of coverage! Loads of publications have posted now it seems. And had customers calling us already wanting to book their own private Bond tour. #Success”
Pieces of coverage
Media value (£)