Rabbies - influencer engagement
the brief_
Raise the profile of Rabbie's tours from London. Increase awareness within the student demographic - both those studying in the capital and planning a trip during their study breaks.
the approach_
A series of influencer press trips with high profile London-based or travel-focused bloggers and Instagrammers. Harnessing the ready-made audiences of influencers who regularly engage with the Rabbie’s target group by sending them on cherry-picked tours which demonstrate the raft of options available with the brand.
as seen in_
the result_
Eight individual influencer trips across key summer months with content shared across all major social media channels: Instagram, YouTube, Twitter and Facebook, as well as blog posts documenting their experiences with Rabbie’s. One influencer’s two YouTube videos, to-date, have had more than 7,000 views combined.
Combined with Siren’s wider PR strategy and the in-house team’s activity, Rabbie’s reported a significant uplift in sales of tours from London.
YouTube views
Key influencer trips
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