Prime Property Ventures – boosting online presence
With a website designed more than ten years ago, Prime Property Ventures approached Siren Comms with an essential need for a new, responsive website. With more users accessing the internet through their mobile devices than ever before – PPV required a mobile optimised website that's easy to view on any device.
Siren was briefed to work closely with the web design team at Lazy Grace to provide a simple solution that would work to boost the online presence of Prime Property Ventures.
After conducting an audit of the previous website, Siren was set straight to work on the launch of the new website – drafting the all-important SEO-friendly copy, advising on design elements and coordinating new photography that would really capture attention.
The re-design saw capability for a blog to be hosted on the website, presenting the opportunity to share more of the company’s personality, incredible work and expertise. Siren also took ownership of the company’s LinkedIn profile, setting the page up as another method of communication, ideal for sharing company updates and blogs to further encourage traffic to the new website.
As a result of the project, Prime Property Ventures’ Google Business listing saw an immediate increase in traffic, particularly viewers actively engaged with viewing the new imagery through the Google listing. The LinkedIn strategy proved a great success, with the following growing organically very fast due to a great deal of support and engagement from suppliers and clients – reinforcing Prime Property Ventures as a leader in its field. With a strategic approach to tagging and hash-tagging, the company’s LinkedIn following grew threefold and saw several industry bodies share the work of the company on their own channels.