polo experiences_ push to play
the brief_
Offering polo holidays, lessons and corporate events, Polo Experiences already had an established offering and market foothold, but set Siren Comms to work on reaching a wider audience and building a bigger following on its social platforms.
The experiential lifestyle company wanted help launching their gift-wrapped vouchers in the lead-up to Christmas 2017; with professional photography in place, our task was to push these out to press and secure sales-driving coverage.
the approach_
Using our database of press contacts and understanding of Christmas media schedules, we placed and sold in the Polo Experience Vouchers story to a full range of relevant media titles featuring Christmas Gift Guides, as well as responding to media requests driven by targeted releases.
We created a schedule of strategically planned, on-brand content across Instagram, Twitter and Facebook, designed to drive audience engagement and attract new followers. Drawing on Polo Experience’s established TOV and previous post performance, Siren Comms also delivered peer engagement activity and influencer outreach via likes and comments.
as seen in_
the result_
Significant press attention for Polo Experiences and its experience vouchers followed, particularly in Christmas gifting and shopping stories. Our coverage had huge audience reach via relevant print, online and social outlets that included Yahoo.co.uk (32,700,000 MAU), Calibre magazine (60,000), CityJet’s in-flight journal Velocity (208,000), The Polo Magazine (10,000), and more.
Polo Experiences social following increased sustainably; Instagram showed the most significant results, with a follower gain of more than 250% @poloexperiences.