polo experiences _push to play
the brief_
Offering polo holidays, lessons and corporate events, Polo Experiences already had an established offering and market foothold, but set Siren Comms to work on reaching a wider audience and building a bigger following on its social platforms.
The experiential lifestyle company wanted help launching their gift-wrapped vouchers in the lead-up to Christmas 2017; with professional photography in place, our task was to push these out to press and secure sales-driving coverage.
the approach_
Weekly social media content schedules were created and executed across Instagram, Twitter and Facebook. Through organic content led posts, engagement with other pages, media, and influencers the Polo Experiences following increased substantially.
Siren Communications used its contact database and knowledge of the Christmas media schedules to sell in the offering to relevant media titles featuring Christmas Gift Guides.
A media kit was syndicated out to high-end and niche media, targeted a demographic matching that of polo followers and players across the country. The Polo Experiences Vouchers were included in various online sites, print publications as well as promoted via social media platforms.
as seen in_
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the result_
Significant press attention for Polo Experiences and its experience vouchers followed, particularly in Christmas gifting and shopping stories. Our coverage had huge audience reach via relevant print, online and social outlets that included Yahoo.co.uk (32,700,000 MAU), Calibre magazine (60,000), CityJet’s in-flight journal Velocity (208,000), The Polo Magazine (10,000), and more.
Polo Experiences social following increased substantially; Instagram showed the most significant results, with a follower gain of more than 250% @poloexperiences.
Total digital reach
Total print reach
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