PACE Dimensions - positioning as a thought leader
Tim Davis, founder and managing director of PACE Dimensions has 20 years of international commercial and general management experience gained in travel, leisure and hospitality industries. Our brief consisted of raising awareness of Tim’s extensive experience as a consultant in the hospitality sector as well as his passion for the topic of digital maturity.
Siren’s approach consisted in harnessing Tim’s knowledge to create thought leadership content focused on digital maturity. Working with an integrated approach to content, SEO and media relations, a white paper focused on digitisation in travel and hospitality was created. Hosted as gated content on PACE Dimensions’ website, we chose several topics to pitch into hospitality, travel trade and MICE media, to raise Tim and PACE Dimensions’ profile amongst decision-makers in the industry.
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This strategy resulted in media exposure for PACE Dimensions through seven pieces of coverage and columns by-lined by Tim Davis. Strategically placed in top tier hospitality, corporate travel and MICE titles, the coverage reached a combined audience of over 65.000.