Northside Surf School - surfing and stand-up paddleboarding lessons_
Siren has a proven track record for supporting small business – so when the opportunity arose to help Northside Surf School to promote its surfing and stand-up paddleboarding lessons, we jumped at the chance. As one of the first surf schools to establish itself along the wild Northumberland coastline some 14 years ago, Siren’s brief was simple: to spark interest in visitors to the area over the summer months.
Siren tackled this brief with a targeted approach, crafting individual messaging to suit local media as well as national travel titles. We drafted a number of releases to suit different titles and hit the phones and emails with our perfectly tailored messaging hooking to the news agenda with topics such as the UK heatwave, Summer Bank Holiday and school holidays.
Following our strategic approach to the brief, Siren Comms achieved national coverage on The Guardian online, as well as other key titles including Bella magazine’s October half-term round-up, along with a range of key online titles in our short two-month project.