No.Fifty Cheyne - PR for a restaurant launch - Siren Comms_
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No.Fifty Cheyne - PR for a restaurant launch

the brief_

Announce the news of Chelsea’s most recent opening; No. Fifty Cheyne to traditional print and online media, London based influencers, and consumers ahead of their April 2019 launch. The objective was to create a pre-launch following, drive bookings and position the refurbished and rebranded restaurant as a local destination for Chelsea residents as well as a destination for London foodies. 

the approach_

Create a full messaging and PR strategy highlighting the brand’s USPs positioning the restaurant as serving top quality food and drink alongside a welcomingly luxury ambiance. 

The team targeted high-end national, local and in-flight media along with well-respected macro and micro influencers, all of which helped secure the approval and following of named food critics, lifestyle writers and consumers. 

the result_

Following the successful media outreach, a series of site visits and restaurant reviews over 80 pieces of coverage were secured. 100% of the coverage featured positively highlighted the food, drink and service offering and assisted in driving bookings. 

total reach

pieces of coverage

Total social reach