Announce the news of Chelsea’s most recent opening; No. Fifty Cheyne to traditional print and online media, London based influencers, and consumers ahead of their April 2019 launch. The objective was to create a pre-launch following, drive bookings and position the refurbished and rebranded restaurant as a local destination for Chelsea residents as well as a destination for London foodies.
Create a full messaging and PR strategy highlighting the brand’s USPs positioning the restaurant as serving top quality food and drink alongside a welcomingly luxury ambiance.
The team targeted high-end national, local and in-flight media along with well-respected macro and micro influencers, all of which helped secure the approval and following of named food critics, lifestyle writers and consumers.
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Following the successful media outreach, a series of site visits and restaurant reviews over 80 pieces of coverage were secured. 100% of the coverage featured positively highlighted the food, drink and service offering and assisted in driving bookings.