Motability Scheme - utilising Facebook live
The Motability Scheme hosts The Big Event each summer to showcase the UK’s biggest display of vehicles for disabled people. Bringing together the leading car manufacturers, scooter suppliers and Scheme partners, visitors can find out all they need to know about the Scheme and choose the right vehicle for them all under one roof. For those who were unable to make it along to the event we were bringing some of the event to them and enabling them to engage from their own homes.
Utilising the Scheme’s highly engaged with Facebook Page we hosted a series of Live Q&As to enable those intersted in the Scheme but unable to get to the NEC in Birmingham to ask an expert anything they wanted to know about Motability.
The event included a series of expert speaker sessions on topics including Blue Badges, car adaptations and wheelchair accessible vehicles, as well as live streaming those on the Page. After each session a Scheme expert went live on the Page to answer any questions from followers.
A total of ten Facebook Live videos were created on the day with followers tuning in, posting comments and questions throughout.
In total the live videos have had almost 5,000 views to-date, with a reach of almost 15,000.
The Q&A was such a success that we plan to replicate on both days of the event next year and will host on a smaller scale throughout the year too.