Landal GreenParks UK - escape for wellness
the brief_
Launch Landal GreenParks to UK media positioning the offering as accessibly authentic British adventure and leisure holidays across the nation’s regions greenest areas. The aim was to secure press coverage in media titles targeting a range of demographics, increasing trade across the year.
the approach_
An exclusive preview event was hosted at the Google offices in London targeting travel and lifestyle media. The exclusivity of the chosen venue resulted in a naturally strong media pull as did positioning the new travel offering by Landal GreenParks UK as being affordably luxe. A series of press trips were arranged resulting in in-depth promotional pieces imbedding the brand’s core values into the minds of media and consumers.