Karma Sanctum Soho_ back in the game
the brief_
Siren Comms was tasked with building awareness of recently renovated hotel, Karma Sanctum Soho.
With half a million spent on the refurbishment and the launch of its new, Japanese-inspired restaurant soon approaching, there was a lot at stake.
The hotel had long been a hangout for Rock ‘n’ Roll greats - Siren’s work involved drawing on this ethos, to position the hotel as laid-back, luxurious, and not short of an edge.
the approach_
By accentuating what made the hotel tick, Siren was able to draw the media’s attention to the hotel’s novel offerings.
Pulling out all the press office stops we worked with core target media, driving key consumer titles to write glowing reviews. And utilised a variety of hotel assets at the right time, most recently, helping the hotel launch a Japanese afternoon tea.
the result_
Siren secured coverage for Karma Sanctum Soho across national, digital, and trade media, including an outstanding review in The Resident, and being named as one of the UK’s top spots to enjoy afternoon tea in the Metro.
As a result of the work, the project has been extended and Siren will now be launching the Inner Sanctum, an exclusive members club for the music industry.
Watch this space!
Pieces of coverage
Media value (£)
take a look at our Karma Sanctum Soho showreel_
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