Four Corners Hospitality Group -
Launching a new website
The overarching objective was to modernise the digital presence of Four Corners Hospitality Group and revitalize their online identity. The central challenge was to seamlessly merge the luxury and warmth synonymous with their brand into a contemporary and user-centric website design.
The design needed to be modern, intuitive, and responsive, catering to both desktop and mobile users.
Additionally, the website should effectively drive enquiries, cater to media and encapsulate the values of the company.
Siren took on the challenge of crafting a cutting-edge website for our client Four Corners Hospitality Group.
When we first encountered the previous website of FCHG, it became evident that it suffered from several outdated elements and design flaws. One of the key indicators was the website's overall look and feel, which appeared visually unappealing and lacked modern aesthetics. The user interface was cluttered, making navigation confusing and the website was not optimized for mobile devices, resulting in a subpar user experience.
We conducted extensive market analysis to identify industry trends, competitors' strengths and weaknesses, and the target audience's preferences.
The strategy revolved around designing a user-centric, visually captivating, and mobile-responsive website that reflects FCHG distinct personality and showcases their diverse range of hospitality services. To achieve this, we collaborated closely with the client, building a trusted and communicative relationship throughout the entire project.
Visit the website here - fourcornershospitality.co.uk/