Fire Tech Camp - driving bookings
Leading UK innovation and tech education provider Fire Tech Camp asked for Siren Comm’s help to raise awareness and understanding of its pioneering offering in order to drive bookings.
We were tasked with positioning its kids’ holiday camps, after-school clubs and weekend courses as the must-do activity for young people aged 9–17, and showcasing its pioneering 21st-century curriculum of coding, computer science, app design and digital art skills
We initiated a strong traditional media communications strategy to demonstrate Fire Tech Camp’s outstanding expertise and inspiring approach.
Siren Comms ran a full-service press office to create a strong foundation, with regular releases to educate, excite and engage key media players – including profiling core members of staff and generating press reviews.
Our activities were further enhanced through strong media advocacy, industry award endorsement and powerful storytelling.
Great coverage and genuine enthusiasm from the press garnered a significant uplift in recognition and bookings for Fire Tech Camp, with on- and offline stories reaching a wide audience of parents and educators.
Fire Tech Camp saw a great return on their marketing spend, with an ROI in excess of £70k in media value from 50+ news items, mentions and reviews sold in by Siren Comms.