EDGE London New Brand Website - Siren Comms_
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EDGE London - New Brand Website 

the brief_

To create an all-new website, with e-commerce capability for EDGE London. EDGE is a sustainable design and construction materials showroom based in Marylebone - the first of its kind in the UK. The client wanted to have an online shop where its sustainable design and construction materials brands could utilise an EDGE-owned space to sell their products directly to consumers and trade (architects, interior designers, construction professionals etc.)

the approach_

Following an SEO, copy and user-journey audit of EDGE's existing website which provided a comprehensive report of recommendations, we worked with our partner design, web build and SEO providers to create a new site. It was important that the new site was designed and built to increase engagement, maximise call-to-action conversion and drive traffic through increased visibility in search engines through SEO, all while reflecting the EDGE brand. 

In addition, an Etsy-style e-commerce platform was created to enable EDGE to bring together sustainable and innovative interior design and construction brands to have an online space to sell their products. 

the result_

A new website was designed, built and launched in 2022. The new site reflects the distinctive EDGE brand and its mission to bring expert brands together, show the industry what the possibilities are, and empower businesses and individuals to make sustainability-focused decisions in their design and construction. 

The e-commerce element is currently in testing with the brands that will be utilising it to sell their sustainable and innovative interior design and construction products. Watch this space.