Currensea - launching a fintech start-up
For travel debit card, Currensea, Siren Comms was tasked with increasing awareness of the card within the business sector to encourage investment in the start-up.
To support the launch of the fintech start-up, the brief also included delivering print and online coverage across business, tech and travel publications to build brand awareness and drive people to sign up and use the card.
Siren targeted tech and business media offering interview opportunities, along with reaching out to consumer travel media with card trials.
By positioning Currensea as experts in the field of travel money and financial technology, we were able to identify and track industry trends in order to provide commentary from Currensea as industry experts.
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Following the crowdfunding and launch activity, Siren Comms secured 30 pieces of coverage across key business titles and national newspapers, including The Times, CNN Travel, Daily Mail, Daily Express, Business Cloud and FinExtra, with a combined reach of 3,589,142 – netting a combined media value of over £168,000.
As a result, Currensea achieved its crowdfunding in a record time of just 10 days, and now has thousands of customers utilising the card across the UK.
Pieces of coverage
Media value (£)