Currensea - launching a fintech start-up
the brief_
For travel debit card, Currensea, Siren Comms was tasked with increasing awareness of the card within the business sector to encourage investment in the start-up.
To support the launch of the fintech start-up, the brief also included delivering print and online coverage across business, tech and travel publications to build brand awareness and drive people to sign up and use the card.
the approach_
Siren targeted tech and business media offering interview opportunities, along with reaching out to consumer travel media with card trials.
By positioning Currensea as experts in the field of travel money and financial technology, we were able to identify and track industry trends in order to provide commentary from Currensea as industry experts.