Cheddar Gorge Cheese Co - the world's most authentic cheddar - Siren Comms_
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Cheddar Gorge Cheese Co - the world's most authentic cheddar

the brief_

get a series of social media influencers and journalists for group media visits to The Cheddar Gorge Cheese Company in Somerset aimed at activating social media engagement between influencers and consumers whilst generating brand awareness and enhancing positioning through digital and print coverage. 

the approach_

Influencers with strong followings (consumer and food industry such as critics and chefs) were targeted. A total of 16 media were hosted by Siren Comms resulting in a series of social media digital and print pieces of coverage. The calibre of coverage positioned the cheese company as an authentic and well respected British brand ahead of the Christmas 2018 period – the perfect item for a Christmas gift. 

the results_

Total number of press trips

Digital and print reach

Social media reach

take a look at our Cheddar showreel here_