Celebrity Edge - European premiere - Siren Comms_
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Celebrity Edge - European premiere

the brief_

After the success of the Miami launch in November and December 2018, Siren Comms was tasked to deliver the Celebrity Edge European Premiere – the arrival of the new ship for its maiden season in Europe - securing 80 high-profile, on-target media to deliver digital, print and social media coverage pre-and post-cruise.

the approach_

Teasing out the most appealing story aspects of the new class of Celebrity ship for varying sectors, Siren Comms delivered an extensive media relations campaign, targeting premium outlets, aspirational magazines, selected national newspapers and trade to invite them on the two-day sailing from Southampton. 

The Siren team provided full service media relations, owning the senior leadership team’s briefing notes and working with partner agencies. 

the result_

Siren Comms to date has secured over 100 pieces of coverage across high-end, luxury consumer and national coverage including Country & Townhouse, SPACE, City AM, The Sunday Times, The Sun, Tempus, Riddle and The Cheshire Magazine with a circulation of 87,806,930. 

Pieces of coverage to date


Total social reach