The week-long tour was the latest stage of the BTMI’s ‘Year of Culinary Experiences’, which has included multiple press and Influencer trips, a collaboration with Hello Fresh, and other experiential activations across a programme designed to bring Barbados to life through its cuisine, and showcase the whole island through something that is absolutely at its heart – its food and drink. Roadshow events took a delegation of Barbados hoteliers, representatives from the BTMI, as well as a Bajan chef, mixologist and band, from Dublin to Glasgow, Edinburgh, Manchester, Knutsford and London. 

In each location, trade partners, travel agents, tour operators and media were immersed in the sights, sounds and tastes of Barbados and reminded of what makes it one of the most popular destinations in the Caribbean for UK holidaymakers. In turn, the positive reaction of attendees to each event demonstrated why the UK remains Barbados’ biggest overseas source market, and why UK visitor figures are 3% up year on year. 

Hands-on cocktail and cooking demonstrations, live music straight from St Lawrence Gap, the chance to win exciting raffle prizes, and the opportunity to hear about latest developments from Barbados, was the order of the day in each location, for a combined total of more than 350 people.