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Rachel has worked on globally renowned brands including Kellogg’s, Vauxhall, Ford and Sarah Lee Bakery. She has managed and protected the reputations of some of the most prominent lifestyle and travel brands. She gained much of her experience with global agencies Weber Shandwick, Hill & Knowlton and WPP. She set up Siren to combine the management practices of global agencies with the passion, knowledge, dedication and service that only a bespoke agency can provide.
Rachel O’Connor, Founder & Managing Partner
Strategy and business growth, consumer brands
With over 20 years of client-side experience in senior travel and leisure marketing positions, Al brings an incredible depth and breadth of experience to Siren as well as energy, drive and strong commercial, action-focused decision making. Al’s career has included time with Walt Disney Travel Company, Travel 2, Tourism Australia, Silverstone Circuits and APT among others.
Al Farrimond, Board Advisor, Travel, Tourism and Lifestyle Brands
Sector expertise & business development
Katie leads our travel and tourism division. Her experience includes delivering award-winning comms campaigns for tourist boards, OTAs, consortiums, cruise lines and tech start-ups. She has a wealth of experience ranging from large-scale event management to crisis comms for both b2b and b2c clients. Katie currently leads Scenic and Emerald Cruises, Thames Clippers and Octavian wine storage.
Katie Wright, Associate Director
Consumer Lifestyle & Travel - Strategy, planning, corporate, news, events and reputation
Sarah Rathbone, Managing Partner & Consulting DirectorCorporate, news, events and business reputationOne of the original Sirens, Sarah has worked with Rachel since day one. Her experience spans commercial, government and charity work having run comms campaigns across b2c and b2b sectors. A specialist in reputation and news management, her client work has included global ship launches, major international trade events for government departments, consumer campaigns, corporate restructures and more.
Sarah Rathbone, Managing Partner
Corporate reputation, news, lifestyle brands
Stacey is our head of content, ensuring our skills are up to date with the fast-paced changing environment of social media. She works on a broad range of clients including Thames Clippers, Motability Operations and Bodyfriend. She joined Siren after working at a large consumer agency across lifestyle and FMCG brands, and is a firm advocate of uniting traditional comms with online activity
Stacey Stockwell, Senior Account Director & Head of Content
London Lifestyle - Consumer news, content & creativity
Dimitra’s portfolio includes publicity for architectural studio, Red Deer; Ross Bailey, founder of Appear Here; and India Rose James, founder of the Soho Revue Gallery, raising awareness through traditional and digital campaigns. She has also managed partnerships and collaborations at The Curtain Hotel, launched Albion and East across London, and promoted Sally Greene’s new food and drink venture.
Dimitra Papoutsakis, Account Manager
Consumer Lifestyle & Food - Media & influencer engagement, people & culture