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Our senior team of experts

Rachel has worked on globally renowned brands including Kellogg’s, Vauxhall, Ford and Sarah Lee Bakery. She has managed and protected the reputations of some of the most prominent lifestyle and travel brands. She gained much of her experience with global agencies Weber Shandwick, Hill & Knowlton and WPP. She set up Siren to combine the management practices of global agencies with the passion, knowledge, dedication and service that only a bespoke agency can provide.
Rachel O’Connor, Founder & Managing Partner
Strategy and business growth, consumer brands
Katie leads our travel and tourism division. Her experience includes delivering award-winning comms campaigns for tourist boards, OTAs, consortiums, cruise lines and tech start-ups. She has a wealth of experience ranging from large-scale event management to crisis comms for both b2b and b2c clients. Katie currently leads Scenic and Emerald Cruises, Thames Clippers and Octavian wine storage.
Katie Wright, Associate Director
Consumer Lifestyle & Travel - Strategy, planning, corporate, news, events and reputation
Stacey is our head of content, ensuring our skills are up to date with the fast-paced changing environment of social media. She works on a broad range of clients including Thames Clippers, Motability Operations and Bodyfriend. She joined Siren after working at a large consumer agency across lifestyle and FMCG brands, and is a firm advocate of uniting traditional comms with online activity
Stacey Stockwell, Senior Account Director & Head of Content
London Lifestyle - Consumer news, content & creativity
Through extensive work for destinations, tour operators, luxury hotels, restaurants and bars, Naomi’s global experience includes Malta Tourism Authority, Barbados Tourism Marketing inc., Celebrity Cruises and Land Rover. She has strong relationships across relevant media and is known for her expertise in creating original strategies delivered with the passion, knowledge and personal service.
Naomi Atkins, Account Director
Consumer Lifestyle & Travel - Media & influencer engagement, consumer news and content
Sarah Rathbone, Managing Partner & Consulting DirectorCorporate, news, events and business reputationOne of the original Sirens, Sarah has worked with Rachel since day one. Her experience spans commercial, government and charity work having run comms campaigns across b2c and b2b sectors. A specialist in reputation and news management, her client work has included global ship launches, major international trade events for government departments, consumer campaigns, corporate restructures and more.
Sarah Rathbone, Managing Partner
Corporate reputation, news, lifestyle brands
Dimitra’s portfolio includes publicity for architectural studio, Red Deer; Ross Bailey, founder of Appear Here; and India Rose James, founder of the Soho Revue Gallery, raising awareness through traditional and digital campaigns. She has also managed partnerships and collaborations at The Curtain Hotel, launched Albion and East across London, and promoted Sally Greene’s new food and drink venture.
Dimitra Papoutsakis, Account Manager
Consumer Lifestyle & Food - Media & influencer engagement, people & culture
With over 20 years of client-side experience in senior travel and leisure marketing positions, Al brings an incredible depth and breadth of experience to Siren as well as energy, drive and strong commercial, action-focused decision making. Al’s career has included time with Walt Disney Travel Company, Travel 2, Tourism Australia, Silverstone Circuits and APT among others.
Al Farrimond, Board Advisor, Travel, Tourism and Lifestyle Brands
Sector expertise & business development
Tam, with a background in journalism, has the advantage of seeing behind the media curtain. Her passion in PR is to find new ways and angles to engage with the media and excite the target audience, which can be seen in her work across Siren’s sustainability and consumer accounts such as Delphis Eco, Seacourt, Ecocoast and Motability Operations.
Tam Wilford, Senior Account Manager
Sustainability & Consumer Lifestyle – news and content creation, media engagement
A Siren from Down Under, Maddy’s passion for travel led her to venture to the UK three years ago to pursue her career in the travel industry. Experienced in managing successful press offices, her consumer portfolio includes Scenic and Emerald Cruises, Uber Boat by Thames Clippers, Rabbie’s and Pilgrim’s Coffee House. As well as b2b accounts including Travel 2, Gold Medal and Accor.
Maddy Schilg, Account Manager
Consumer Lifestyle & Travel – media & influencer engagement, news and content

Our non exec advisory panel

As an MD and CEO in US blue-chip internationals, UK and Private Equity backed companies, Andrew has led and empowered large global, regional and local teams. He brings a wealth of experience backed by a record of successful turnaround and growth. Andrew is now working as a Leadership, Business and Personal Coach. Andrew’s career has included British Airways, Norwegian Cruise Line, Walt Disney Parks & Attractions, Silverstone Circuits, and the global business travel management giants CWT and ATPI.
Andrew Waller
Non Exec Chairman
Iain has been in the marketing services industry for over 30 years and has extensive brand management experience. He founded and grew his own very successful agency before post-business sale becoming divisional CEO of a major marketing services group. Iain brings a combination of classical management expertise, promotional marketing enthusiasm and above all hard won experience.
Iain Sanderson
Board Advisor
Charles has been a NED at Siren for 20 years and is a Communications consultant with vast experience in public and private sectors. At Buckingham Palace he was Press Secretary to The Queen from 1990-97. As a member of the British Diplomatic Service from 1966-87, he was a spokesman for two Prime Ministers, James Callaghan and Margaret Thatcher. He served twice at the British Embassy in Washington and in Iran. Charles has also been Director of Communications for three blue-chip FTSE 100 companies
Charles Anson
Non Exec Director
Khin brings to the team a great breadth of experience over 20 years in financial management, planning and forecasting across Financial Services, the Media and Telecoms. She’s worked for companies including Barclays, Warner Home Video, Yahoo! and MCI Worldcom and is a Fellow Member of the Association of Chartered Certified Accountants.
Khin Fraser
Finance Director
Mark has held Chief Executive, Vice President, Regional, Managing and Marketing Director roles in the UK, EMEA, Japan and Asia Pacific. He has operated within the branded fmcg market with Kellogg Company, kitchen appliance and home carbonation drinks, chilled ready meal, handheld snack and industrial food component, sports equipment and household cleaning markets. He is highly respected for innovative business solutions and change management initiatives with a deep commercial understanding.
Mark Sims
Board Advisor