Launching the Rough Guide to Accessible Britain with Chris Packham, for Motability Operations

Team Siren has been hitting the studio for a second week running, this time to promote the launch of the 10th annual Rough Guide to Accessible Britain, in association with our client Motability Operations.

The Rough Guide to Accessible Britain provides clear and helpful advice to highlight the very best inclusive and accessible days out for people of all abilities for day trips and places of interest – from museums and art galleries, to wildlife parks and gardens. All 180 venues featured are personally reviewed by the Rough Guides team, who either have a disability themselves or visited the venue with a disabled friend or relative.

In this edition, for the first time, the Rough Guide to Accessible Britain has extended its reviews to include information for visitors with less visible, neuro-diverse and mental health conditions, such as autism or mental illness – drawing on the guidance of specialist organisations such as the National Autistic Society to identify incidents of best practice from venues large and small that provide imaginative solutions to the challenges posed by hidden disabilities. The means that as well as details of ramps, accessible toilets and parking spaces, travellers can find out well in advance whether a venue offers features such as quiet mornings, picture stories or bespoke queuing arrangements.

Working with the National Autistic Society and TV presenter and naturalist Chris Packham, a passionate advocate of the great outdoors and someone who has used his public profile and own experiences to raise awareness of hidden mental health conditions, the team combined a morning of 17 live and pre-recorded radio interviews, with good old-fashioned media sell-ins supported by video, an infographic and still imagery to secure widespread coverage.

Another great day’s work, team!