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we do_ food & drink pr

Food and drink PR demands in-depth knowledge of current market drivers and consumer desires. We understand 

that buyers eat with their eyes and think with their stomachs – so we’ll create an appetite for your products and 

keep customers coming back for more. Using a mix of hospitality-industry insight, sales data and trend reporting, 

we identify, create and exploit opportunities that give our clients cut-through in this competitive and fast-moving sector.

food & drink pr agency_

Promoting a new beverage brand, securing national retailer listings, launching a fine-dining
restaurant or keeping your nightspot in the spotlight? Our food and drink PR agency
will get you seen and heard by the decision-makers who matter. We’ve launched some of London’s hippest
hospitality venues, winning press accolades for our clients and awards for our PR campaigns. Siren Comms sector-spanning expertise
brings together travel and lifestyle nous to create captivating stories for hotel, restaurant, bar and consumer
brands and procure tastemaker press buy-in for product launches.

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product launches_

To deliver the best food and drink PR, a successful product launch is vital to give your brand the visibility it needs to take flight. It starts with industry insight and in-depth market research, to work out who your key customer is and what influences their choices, before honing a brand story that will captivate and convert. Measurable and memorable campaigns are at the heart of what our agency team does – and by taking a full-spectrum approach, we’ll ensure your product is positioned where it will be seen and heard by an engaged audience, be it in tastemaker feeds, on influencer blogs or in industry press headlines.

launch events_

We’re more than just your press office: our team can give on-the-ground support with the planning and logistics of an opening or launch, organising events that keep people talking, and targeting high-profile industry press and consumer media coverage pre- and post-party.

Deploying our carefully chosen list of contacts, we’ll set up a wide range of press reviews with top-tier media, as well as drawing and keeping the attention of London’s leading food and lifestyle influencers.

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albion & east_ successful restaurant brand launch

the brief_

To launch restaurant group Albion & East’s two new debut London venues, securing the reviews and exposure that would create a lasting and credible buzz, engaging influencers and ultimately driving footfall. 

the approach_

Position the venues as stylish social hubs in hip locations, appealing to on-trend consumers. Devise a comprehensive media plan targeting high-profile industry press, leading lifestyle influencers and press reviews, and win consumer media coverage pre- and post- launch event. 

the result_

Secured 170+ pieces of coverage for both venues – including Wallpaper*,  Stylist, Metro, Time Out, The Evening Standard and Condé Nast Traveller  – a combined media value of more than £1.6 million and a total reach in 

excess of 150 million. Both venues were titled Timeout’s Bar Of The Week jen launched. 

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lets talk_

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