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A premium product strategy for FLSK

Siren was thrilled to be appointed to launch German company FLSK to the UK market, promoting their high-end range of re-usable water bottles and travel mugs.  Our approach required a strategy that would secure a position for FLSK as a top of the range quality product reflected through its premium price point, success in Europe and marking it as an investment piece that would last consumers a lifetime – a timeless investment. 

Our strategy included a preliminary analysis and evaluation of FLSK UK TA and a subsequent creation of a comms platform ‘Peak Performance – Perfect By FLSK’; A message that embodies who FLSK’s UK audience and what their desires are; to be functioning at high performing standards within their fields.

A reflective activity plan featuring media gifting, influencer gifting, influencer and brand partnerships that would kick off FLSK’s physical and digital presence in the UK – always targeting our key TA.

This approach ensured FLSK has been featured in both relevant print and digital media alongside physical product distribution and presentation within our WIRED brand partnership.

Strong momentum was built, positive feedback received and our work through focusing on high end UK media and influencer that straddled territories through their global reach developed an opportunity for the brand to utilise content and coverage across the brand’s digital platforms.

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