Good Business_
Our over-arching ethos is simply to ‘do the right thing’, for our clients, our business, our people … and the planet. We are passionate about the duty of care we all share for the environment.
The foundations of our commitment to sustainability were established 20 years ago, and below we highlight the extensive work we have done since.
Our clients benefit from this breadth and depth of expertise and many ask us to help guide them through the communications and positioning process when developing strategies to become a more sustainably led organisation.
Two decades of sustainability experience_
Siren’s work in the eco and conservation space has spanned different sectors and both non-profit and commercially led brands who share our passion for creating a more sustainable future.
Most recently working with organic vegetable umami brand Yondu, we have gleaned the inside track on the trending plant-rich world of nutrition. And we are proud to have been retained by Delphis Eco, the leader in eco-friendly household cleaning products. But our history in the space goes back much further. In 2002 Siren launched the WWF’s first ever briefing to the London Stock Exchange, setting out the need for investment in renewable energy. We were also retained by the World Land Trust to place stories to promote their work protecting key land for biodiversity. Since those early days we have worked consistently to support, promote, and help influence a better approach to living and business.
In the business travel community, Siren has supported the creation of sustainable and responsible travel policies, whilst as representatives for international NGOs in UK and Europe we have worked on natural disasters preparedness and recovery strategies from tropical storms, Tsunami’s and flooding. Our work with Caribbean islands and the coast around the Great Barrier Reef embedded conservation into our thinking.
Recently of course, the sudden impact of COVID across the world has propelled us all into a new era. New and better ways of living, working, and collaborating are being born. The gathering cry to build back better and to reduce climate impact is now a mainstream focus for all businesses as well as a daily topic of conversation in newsrooms, homes, cafés and bars. In this changing world, people are adapting their lifestyles and businesses are being forced to change their practices to become more sustainable. The marcomms focus for products and services targeting this space needs a specialist and expert team backed by brand marketing and communications know-how. This is where clients ask us for help.
Our specialist Sustainable Lifestyle and Business team are each well versed in the specific challenges and motivators in the sector. Let’s have a conversation … hello@sirencomms.com
Solid Good Business credentials_
In 2019 Siren signed up to the UN Global Compact. Participating companies commit to doing business responsibly by aligning their strategies and operations with ten principles on human rights, labour, environment and anti-corruption. More information can be found at https://www.unglobalcompact.org. Further, we have now applied for the renowned and much respected Corporation B accreditation (known to business as Fair Trade is to coffee).
Certified corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. More at www.bcorporation.net. Additionally, the team @Siren are members of both the PRCA (Public Relations and Communications Association) and CIPR (Chartered Institute of Public Relations) and operate within the expected high standards set by these two important industry bodies.