Good Business_
Our over-arching ethos is simply to ‘do the right thing’ for our clients, our business, our people … and the planet. We are passionate about the duty of care we all share for the environment.
The foundations of our commitment to sustainability were established 20 years ago, and below we highlight the extensive work we have done since.
Our clients benefit from this breadth and depth of expertise and many ask us to help guide them through the communications and positioning process when developing strategies to become a more sustainably led organisation.
Two decades of sustainability experience_
In 2002 Siren launched the WWF’s first ever briefing to the London Stock Exchange, setting out the need for investment in renewable energy. We were also retained by the World Land Trust to place stories to promote their work protecting key land for biodiversity. Since those early days we have worked consistently to support, promote, and help influence a better approach to living and business.
In the business travel community, Siren has supported the creation of sustainable and responsible travel policies, whilst as representatives for international NGOs in UK and Europe we have worked on natural disasters preparedness and recovery strategies from tropical storms, tsunami’s and flooding. Our work with Caribbean islands and the coast around the Great Barrier Reef embedded conservation into our thinking and working with organic vegetable umami brand Yondu, we have gleaned the inside track on the trending plant-rich world of nutrition. Most recently we have been retained by Delphis Eco, the leader in eco-friendly household cleaning products.
Solid Good Business credentials_
In 2019 Siren signed up to the UN Global Compact. Participating companies commit to doing business responsibly by aligning their strategies and operations with ten principles on human rights, labour, environment and anti-corruption. More information can be found at www.unglobalcompact.org.
This year, Siren joined the Better Business Act coalition, a campaign to change UK law to ensure that company directors are responsible for creating a cleaner, greener, fairer future for all. Join us, act now: www.betterbusinessact.org
Further, we are now actively working towards the renowned and much respected Corporation B accreditation (known to business as Fair Trade is to coffee). Certified corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. More at www.bcorporation.net.
Additionally, Siren is a member of both the PRCA (Public Relations and Communications Association) and CIPR (Chartered Institute of Public Relations) and operates within the expected high standards set by these two important industry bodies.