Good Business_
Our over-arching ethos is to continuously strive to create the best results for our clients, our people, our business and the planet. We are passionate about the duty of care we all share for the environment.
The foundations of our commitment to sustainability were established 20 years ago, and below we highlight the extensive work we have done since.
Our clients benefit from this breadth and depth of expertise and many ask us to help guide them through the communications and positioning process when developing strategies to become a more sustainably-led organisation.
Two decades of sustainability experience_
Siren’s work in the eco and conservation space has spanned different sectors and both non-profit and commercially led brands who share our passion for creating a more sustainable future.
In 2002, Siren launched the WWF’s first-ever briefing to the London Stock Exchange, setting out the need for investment in renewable energy. We were also retained by the World Land Trust to place stories promoting their work protecting key land for biodiversity. Since those early days we have worked consistently to support, promote and help influence a better approach to living and business.
Most recently working with organic vegetable umami brand Yondu, we have gleaned the inside track on the trending plant-rich world of nutrition. For long standing client Uber Boat by Thames Clippers, Siren is working with the business on its journey to become net zero and the positioning thereof.
Siren Comms also has experience with B Corps, both B2B and B2C and are ourselves pending B Corp certification. We are proud to have been retained by Delphis Eco, the B Corp leader in eco-friendly household cleaning products. Other B Corp’s include the highest scoring printing and media business from Oxford, Seacourt, and the highest scoring transport and logistics business, XeroE.
In the business travel community, Siren has supported the creation of sustainable and responsible travel policies, whilst as representatives for international NGOs in UK and Europe we have worked on natural disaster preparedness and recovery strategies from tropical storms, tsunamis and floods. Our work with Caribbean islands and the coast around the Great Barrier Reef embedded conservation into our thinking. More recently, for travel management company ATPI, we launched its new sustainability consultancy along with profiling of the new CEO.
Since COVID, new and better ways of living, working, and collaborating are being born. The gathering cry to build back better and to reduce climate impact is now a mainstream focus for all businesses as well as a daily topic of conversation in newsrooms, homes, cafés and bars. In this changing world, people are adapting their lifestyles and businesses are being forced to change their practices to become more sustainable. The marcomms focus for products and services targeting this space needs a specialist and expert team backed by brand marketing and communications know-how. This is where clients ask us for help.
Our specialist Sustainable Lifestyle and Business teams are each well versed in the specific challenges and motivators in the sector. Let’s have a conversation … hello@sirencomms.com
Solid Good Business credentials_
Siren Comms is proud to have now become a carbon neutral business. Continuing our sustainability journey we have significantly reduced our carbon footprint. We measure and verify our impact and continually give back to support environmental sustainability. A few of our measures include using 100% renewable energy, zero waste to landfill, ethical transport policies and offsetting what cannot be reduced through Climate Care. Climate Care’s award-winning carbon reduction projects include forest restoration in the UK and internationally, and improved housing, cooking and energy projects across the world.
In 2019 Siren signed up to the UN Global Compact, joining participating companies committed to doing business responsibly. Aligning strategies and operations with ten principles on human rights, labour, environment and anti-corruption. More information can be found at https://www.unglobalcompact.org.
In addition, we have now applied for the renowned and much respected Corporation B accreditation – known to business as Fair Trade is to coffee. Certified corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.
Siren Comms is thrilled to be working alongside the National Centre Of Diversity to attain the respected Investors In Diversity Accreditation and Award. We are a business committed to becoming the best we can be for our people, clients, partners, and the planet. Central to this is creating the best possible working environment and work culture for our team with a commitment to constant improvement and investment in creating a workplace that celebrates and practises 'fairness, respect, equality, diversity, inclusion and engagement' in everything that we do.
Additionally, the team at Siren are members of both the PRCA (Public Relations and Communications Association) and CIPR (Chartered Institute of Public Relations), and operate within the expected high standards set by these two important industry bodies.
Siren Comms gives back regularly to charities including Surfers Against Sewage, Choose Love and Barnardo's.