social media

TikTok, it’s no longer just the name of a song, or the sound a clock makes. Ask any Gen Z, what is TikTok? Our guess is their reply would be ‘the best and most addictive app, ever!’ With over 1 billion monthly active users worldwide, TikTok has crashed onto the social media scene in style.

This is why we have recently launched our client Yondu Vegetable Umami to expand its current online presence from Instagram and Facebook to branch out and have its very own TikTok account. This is great for Yondu Vegetable Umami as along with TikTok being immensely popular, it is also currently one of the fastest growing social media platforms in the world…

WHAT DOES THIS MEAN FOR YONDU?

The launch to TikTok gives Yondu Vegetable Umami an opportunity to engage with a new young audience through short, snappy, creative videos. TikTok is somewhat similar to Instagram Reels, but different in the way of success if your TikTok goes viral on the For You Page (FYP). Yondu Vegetable Umami is a vegan, all-purpose seasoning sauce for plant-rich cooking and due to its versatility, we believe it has the ability to take TikTok head on through creative cooking videos that encourage viewers to try the recipe at home. In the near future Yondu Vegetable Umami hopes to take TikTok by storm, go viral, engage with new audiences, and therefore create more sales and increase brand recognition. We’re already seeing user generated content and rising numbers in engagement.

WHAT DOES THIS MEAN FOR SIREN?

Here at Siren Comms we are learning more about the TikTok tricks of the trade every day, as this new social media app takes over the world one short video at a time. We recognise the powerful tool that is TikTok, and that’s why we’re helping our clients to launch into this new social media world, keeping up to date with the digital landscape so our clients can remain relevant to their audiences and evolve with on-going trends.

STAY TUNED…

Have you spotted Yondu Vegetable Umami on your FYP yet?

Follow Yondu Vegetable Umami on TikTok HERE – https://www.tiktok.com/@yondu_uk

social media

The annual update of What Happens in an Internet Minute tells us that last year, every 60 seconds there were more than 200,000 people tweeting, 695,000 Stories posted on Instagram, 500 hours of content uploaded to YouTube and 5,000 downloads of TikTok. And that’s just the tip of the iceberg when it comes to online activity.

Whether your brand has a presence online or not, the conversation will still be happening. If consumers want to show off, praise, or complain about a product or brand, you can guarantee they’ll take to social media and post their thoughts there. Consumers will react as they choose, all publicly where their followers (and everyone else) can observe and engage.

So how do you control how people talk about your brand online? The simple answer is that you can’t, BUT you can influence and respond, and that has a huge impact on your online reputation.

Simply having a good social media presence helps consumers to make their minds up about making a transaction with a brand. It is a general expectation now that businesses will be on at least one of the major social media platforms. It’s not 100% necessary to have a full customer service function across all platforms, but engaging in a space where your target consumers are spending their digital time is critical for reputation management.

How to tackle social media as a business and keep your reputation intact

Any social media activity needs to be linked to your wider comms plan and support broader activity plans, and also requires slightly different marketing ‘muscles’. You can’t just set up the profiles and expect them to take care of themselves, or see it as a platform to use sporadically and think people will automatically engage. It requires commitment, time and on-brand content to be a success.   Content is key but ensure quality over quantity. While regular posts are important, it is essential that the content shared is of a decent quality. This doesn’t mean all photos or videos have to be by professional content creators, a decent iPhone shot works just as well, as long as it is framed well, clear, bright and uncluttered. Make sure your content is tailored to the different platforms. Aside from the obvious format differences, it’s important to consider how users consume content on different platforms: Twitter should be short, snappy and fast; Instagram users want beautiful imagery; while TikTok is all about engaging (entertaining, informative, educational etc.) video content.

Have a clear goal for your content. Consider the end goal of the activity and tailor the content accordingly. Overtly promotional content is unlikely to attract the same engagement as funny, clever or educational posts which feature the product. And consider why people might engage with or share it. The ultimate goal is user engagement and shares, leading to growing followers and ultimately a cheering squad who support your brand and buy into your product.   As with any form of brand communications, make sure you have best practice guidelines in place. That way, anyone charged with taking to the helm of your feeds knows how and what to post to work toward your comms goals.   Getting the tone of voice right is key. Corporate, impersonal messages do not work – those engaging with social media do not want to be sold to in a generic/corporate way. Remember when you’re posting on your social platforms that those posts are being received by humans – talk to them in that way. Especially if you’re having an online conversation with someone after something has gone wrong. Humility and empathy can go a long way online.         When you’re managing a brand social media account you should be:

When social media goes wrong… how should you react?

Find out how we can help you and your business maximise the power of social media and tackle any crisis comms with ease, please do get in touch!

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