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London, 23
rd December 2022 – Siren Comms, the award-winning PR & comms agency with a reputation for driving commercially valuable results for its clients across consumer and corporate work, has announced today its certification as a B Corp, joining a growing group of companies reinventing business by pursuing purpose as well as profit.  


Siren Communications Ltd has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.   


The B Corp certification addresses the entirety of a business’s operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed its commitment to purpose beyond profit in its company articles.  


Siren Comms is now part of a community of 6,058 businesses globally which have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 1,000 companies and includes well-known brands such as The Guardian, innocent, Patagonia, and The Body Shop.   


Along with its strong track record in travel, transport and leisure, the comms business has made a focus and specialism of working for purpose led organisations for some years.  It is proud to be working with Motability Operations and Uber Boat by Thames Clippers as businesses shaping their own purpose led strategies. Several of Siren Comms’ recent client wins include Delphis Eco, XeroE and Seacourt, all of which are B Corp businesses.  


Chris Turner, Executive Director of B Lab UK, says, “We are delighted to welcome Siren Communications to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that Siren Comms are going to be a fantastic addition to the community and will continue driving the conversation forward.   


“We are pleased to have B Corps of all shapes and sizes as part of our community – from start-ups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that you can do good in any sector. Welcoming Siren Comms is an exciting moment because they have an opportunity to lead the way within the UK communications industry. We and the rest of the B Corp community are really pleased to support Siren Comms in paving the way for a new way of doing things.   


“Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit”.   


Rachel O’Connor, Siren Comms’ founder & managing partner, added, “We are incredibly proud to be a certified B Corporation Company.  Since I founded Siren in 2005, our mantra has always been to do the right thing by our people, our clients, our business and the planet, and that is something that’s even more critical in the current times that we live and work in. I’m so pleased that through the brilliant organisation of B Lab UK we now officially join the B Corp Community and the whole Siren team is excited to make further strides in our commitment to pursue purpose as well as profit.” 


There are currently over 1,000 B Corps in the UK and 6,058 worldwide.   




About Siren Comms:  

Siren Comms is an award-winning integrated communications agency. A small team of experts, working closely with a hand-picked network of partners. Siren Comms has strong relationships across Europe and the US; whilst creatively working with agencies across media buying, research, brand, digital, video and content. 


Founded by CEO Rachel O’Connor in 2005, it now boasts a client portfolio that includes brands from across the leisure and lifestyle, luxury, food and drink, hospitality and hotel, destination, technology and tour operating sectors – to name just a few. In 2017, it merged with Essence Communications. 


About B Lab UK: 

B Lab UK is transforming the economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies—known as B Corps—who are leading the way. To date, our global community includes 6,058 B Corps in 84 countries and 158 industries, and over 150,000 companies manage their impact with the B Impact Assessment and the SDG Action Manager. 


siren team news

We’ve done a bit of a reorganisation at Siren recently and out of change comes opportunity. We are now seeking people that are the best or those aspiring to become the best and looking to learn and benefit from developing their skills, experience, and talent by working with the exceptionally lovely and very talented team Siren Communications 😎


We are an established team that has navigated the last two years with great heart and success and are now positioned to grow further across several exciting specialisms including Food and Drink, Sustainability Lifestyle and Purpose-Led businesses. Whilst continuing to strengthen our growing Travel, Transport and Tourism portfolio.

Siren has started and supported the careers of an exceptional range of industry folk for the past 20 years and we are consistently referred to as the nicest people in the industry. (Is that good? We think so…)

As a result, we have a few roles available for talented and agency experienced people looking for their next early career steps and excited to join a team that is truly brilliant.

Our people packages are strong: we offer weekly training and development; monthly time ‘to put back or invest in you’ and above-average salaries, benefits, and rewards. We are family-friendly and a diverse bunch, spread across the UK from a variety of backgrounds. We are a good business with people, ethics and integrity ingrained in our founding values and never stand still for long.


We are currently working towards Investors in Diversity accreditation with National Centre for Diversity, and are signed up members of the UN Global Compact AgreementLiving Wage and Better Business Act. As well as a pending B Corp UK pending, this year we have supported Surfers Against SewageRoutes and Choose Love to reflect the interests of our clients and team.


We work with some exciting and good businesses, delivering award-winning results for our clients daily.

If you have 1 – 2 years proven experience, maybe you’re perhaps looking to return to work after a period of absence, or are just interested in working with us –  we are truly, truly lovely, and crazily talented 😜

If you too are just like us, please get in touch with me at or for more details.

Current Roles Available:

1️⃣ Consumer brands, food and travel – Client Lead
2️⃣ Consumer & B2B purpose and sustainable brands – Client Lead
3️⃣ Creative content, and digital campaigns – Digital Ninja / Client Lead and Executive

We are also seeking account assistants for fixed work experience for 2 – 3 months over our busy summer months. These roles are paid and ideal for those building work experience and looking to trial agency life or get back into the groove of working after COVID-19.


blog, siren team news

Ahead of World Mental Health Day on 10 October, two members of our Siren team attended the Mental Health First Aid England Course, a globally recognised course training employers to recognise mental ill health and help people find the support they need to stay well. Through this, we have proudly joined a community of over 350,000 people in England and 2.6million people worldwide, trained to help those in mental health need.  


Over the two day course the mental illnesses covered included anxiety, depression, PTSD, eating disorders and psychosis. Through receiving a clear understanding of each illness, its symptoms and how a sufferer may be feeling both mentally and physically we have been provided with a deeper and evidence based understanding of how each illness should be approached. 


Whilst extremely overdue, mental health issues have started receiving the attention it needs to ensure those suffering are able to recover and now more than ever, it is becoming the duty of employers to be at hand with the information and tools that can potentially help save lives. 


We truly believe that investing in our staff and their wellbeing results enhances client results, on-site efficiency and overall team happiness; and who wouldn’t want that? Here are Siren, we are supporting zero stigma surrounding mental health.


You can find more information on: 

–           Mental Health First Aid training here:

–          How you can support World Mental Health Day here:


blog, business, client news, out and about, photo, siren team news, travel & pr

Last week 65 travel agents and two journalists from TTG and Travel Biz turned up at Gatwick airport ready to embark on Barbados’ Mega Fam to celebrate the 65 wonderful years that British Airways has safely carried UK travellers to its paradise shores.

In partnership with TTG, Barbados Tourism Marketing Inc. and British Airways ran a competition for travel agents to win a place on the fam trip to explore and experience the island in all its glory. Siren hosted the media along with a group of 20 excited agents, on the trip.

The group was split across three luxury hotels including Turtle Beach, Seabreeze Beach House, and the recently opened The Sands Barbados.

After touching down on the scorching tarmac, the group were straight into their busy itinerary, from the Island Safari, heritage railway tour and cave explorations to site visits of a diverse mix of hotels on island. The trip encompassed all the best bits of Barbados and showcased the plethora of activities available. Barbados is a favourite for winter sun seekers but it has so much more to offer than simply sun, sand, and sea. 

On Friday morning the agents were hosted by Sandals resort where they took part in a mini trade show, this was a great opportunity to meet all the hotel partners, receive all their news and updates and create lasting relationships from which they can move forward and sell the destination in the future.

The Barbados Olympics was one of the highlights of the week, agents and media battled it out in a race of their choice; either taking to the waves for a 100m swim, running a mile on the open road, as well hitting the countryside tracks for a 5k cycle; and for the adrenaline junkies, the obstacle course at the Barbados Ninja Throw Down put them through their paces.

We are happy to say that though our Siren did not win …or even finish the course… she did tackle every obstacle with commitment and enthusiasm… until she fell off the monkey bars and was dunked in the pool #lifeasasiren #goneswimming

The final night saw the agents dancing the night away with rum in hand and soca beats pulsing through the air as they sailed the sea on a catamaran cruise.

By Sunday night no one wanted to leave and our Siren was left knocking on hotel doors and scouring rum shacks for all her wayward sheep.  To the disappointment of the agents, and the relief of our CEO, the trip returned all heads accounted for and not one extra stowed away in a suitcase.


Want to know more about Barbados? Visit

Got a destination that needs representation? Give us a call


blog, siren team news, travel & pr

Siren Comms won big at the 2018 TTG Awards last night, scooping the trophy for PR & Representation Company of the Year, and sharing in the glory of victories for Celebrity Cruises and Gold Medal / Travel 2

The award, which is selected by an expert panel, is given to the agency which is judged to have done the most for the UK travel industry. Siren’s entry focused on its ‘Celebrity Love Island’ campaign delivered for Celebrity Cruises during the peak WAVE period earlier this year, which married the twin travel agent obsessions of reality TV and social media to create the perfect sweetspot in which our client could leverage its ‘love’ for this critical sales channel. 

We were tasked with increasing agent engagement, and exceeding a sales target of 21,000 booked passengers. With no additional budget, and by deploying a ‘Facebook-first’ strategy with video at its core, we’d help to drive more than 23,400 passenger bookings (+11% over target and +20% higher than the same period 12 months prior) by the end of the WAVE period. Moreover, revenue was £2.5m over target.

Our Facebook content itself garnered over 16,000 views of the launch video and nearly 30,000 views of the campaign films during the WAVE period itself. That equates to an 855% increase in video views, a 710% increase in post engagement, a 189% increase in page reach and a 59% increase in page likes year on year.

Additionally, more than 75 pieces of trade-facing coverage were secured (+34% YoY), with a combined reach of over 450,000 and total value over £125,000. It was the most talked-about trade campaign of the year.

In the words of Jo Rzymowska, Vice President & Managing Director of Celebrity Cruises UK, Ireland and Asia, “Siren’s work in conceiving of and executing the Celebrity Love Island trade campaign made all the difference to our 2017/2018 WAVE period. We’ve never experienced such high levels of engagement among the trade. In doing so, they helped us to smash the trade sales target and increase the overall share of this vital channel – all within budget! Brilliant!”

It’s been a big 12 months for Siren Comms_, with senior hires, exciting new client wins, a new identity and website – we’ve even moved offices. Last night’s award is a testament to the whole team’s hard work, and is the perfect platform to accelerate our momentum in to 2019!