marketing Archives - Siren Comms_
Your address will show here +12 34 56 78
business, client news, corporate, marketing

The Siren Communications 2022 Impact Report is here! The report showcases Siren Comms’ commitment to delivering exceptional results for its clients, leveraging innovative strategies and cutting-edge technologies to drive business growth and enhance brand reputation.

It also highlights the our focus on sustainability and social responsibility, with initiatives aimed at reducing its carbon footprint and supporting local communities.

Click the link here to read the report – Siren Impact Report 2022


business, client news, corporate, marketing

Check out the website we created for our new client Four Corners Hospitality Group that cleanly demonstrates their expertise, values and approach providing leading global hotel support.

We were tasked by Four Corners Hospitality Group, one of the world’s leading providers of global hotel ownership support, with reviewing their website. After a robust appraisal, we offered our services to build a website from scratch. We duly delivered a sleek corporate website fit for 2023 and the future that illustrated the brand’s central tenets. This has demonstrated Siren’s ability to adapt and achieve clients goals that extend from the more traditional PR remit through into the digital space of website build and design.


business, client news, corporate, marketing

As we all know, the world is facing significant challenges such as climate change, social inequality, and environmental degradation. As businesses, we have a responsibility to play our part in creating a sustainable future for all. This is where B Corps come in.


B Corp, or Benefit Corporation, is a certification that businesses can earn by meeting rigorous standards of social and environmental performance, accountability, and transparency. B Corps are businesses that are committed to using their profits and growth to create a positive impact on society and the environment and this fits comfortably into Siren’s values.


With the current global situation, it’s now more important than ever to work towards being a sustainable business. At Siren we’re proud to be a certified B Corp, and we believe that every business can play a role in creating a more sustainable future. Let’s work together towards a better future for all.

#BCorp #sustainability #socialresponsibility #positivechange #sustainablefuture


business, client news, marketing



FLSK has appointed Siren Comms to handle the UK consumer launch of its premium reusable CUP and FLSK drinking bottles ranges. The agency will support across direct-to-consumer comms and focus specifically on campaigns to differentiate FLSKproducts in this highly competitive retail sector.


FLSK is available in the UK for the first time directly from and via Amazon UK. FLSK products have achieved successive nominations, shortlist placements and awards for several significant recognitions over the last five years.  The awards have all been made for design, performance and sustainability values, most notable of these are the Red Dot Awards, German Design Award, the Green Product Award for innovation and sustainability excellence and the German Brand Award in 2022. All FLSK products are carefully crafted with stylish design, high quality, peak performance, longevity, and sustainability in mind. 



The team behind FLSK is committed to creating high performing, stylish products for people who want to reduce their impact on the planet and that only want to invest in the best quality products to ensure no spills, no leakages and ultimate temperature regulation of drinks. 1% of the company’s turnover is invested in the FLSK Future Fund which supports other sustainabilityfocused enterprise and social impact projects.


FLSK is proud of its corporate partnerships which include other peak performing brands such as Audi, Google, Lufthansa and more.


Key design and performance features of FLSK bottles are their high-quality VICC®-Technology which keeps drinks ice-cold for up to 24 hours, or hot for up to 18 hours. Using high-quality 304 stainless steel, the CUP and FLSK bottles are vacuum insulated and are completely leak proof and airtight – this means all gas and liquid is kept inside the bottle and so keeps sparkling beverages very fizzy. 


On launching in the UK, Xaver Hesselberger co-founder of FLSK and CEO (Chief Executive Officer) of Kusaba Brands, said, “We are excited to bring our premium FLSK products to the UK. It is a hugely competitive marketplace, and we know the competition is strong. We are confident our beautiful products will delight and impress UK audiences seeking a completely reliable drinking bottle or CUP. These products look so stylish and outperform others. We have removed all the niggles associated with alternative brands (leaking, spillages, poor insulation) and improved our design and performance. This is why it is the German market leader. It works.


Dimitra Papoutsakis, Client Director Lifestyle and Jack Taylor Client Director Digital will lead the FLSK Business at Siren Comms, a recently B Corp certified business.


For more information, please visit FLSK | The Original Stainless Steel Water Bottle. – FLSK Products UK




For more information on FLSK, Siren Comms or our work please contact Dimitra Papoutsakis or Rachel O’Connor



business, hi-tech, marketing, technology
Last week we jumped into the future and experimented with ChatGPT and saw how we can leverage this tool for our business, here’s our perspective;

Dimitra Lily Papoutsakis – Was I convinced about ChatGPT before trying it myself? Absolutely not. Am I now that I have played around with it myself – a little more yes. ChatGPT truly is all the rage at the moment, and we can see why. It’s impressive and I’m excited to use this tool as just that – a tool to help facilitate brainstorms, writing tasks and to help us think outside the box. But am I ready to lean on it as we do with real life team members and client partners, no. What ChatGPT cannot do yet is understand content, evaluate the ever-changing media and news landscape that we assess on an hourly basis, understand the backstory of a product, a brand and the emotions behind the people running the companies we work for and with. Until then, we remain proud and confident at leading in this space.

Stacey Stockwell – We’ve all been having a play with ChatGPT over the last week or so and the novelty factor has been fun. But looking at it from a practical point of view, it has the potential to be a great new tool in the comms arsenal. While nothing can replace human creativity and the wealth of business and sector knowledge required. The nuance of really good comms cannot be replicated by AI (yet?), but as a source of inspiration and increased efficiency it’s useful. It does love to roll out a cliché term or two, however, so it needs a close eye and policing to sift out those classic PR faux pas. It’s like having an extra team member who’s full of enthusiasm to help, but who is brand new to the team and very, very green.
Katie Wright – I admit it: I’ve been playing with ChatGPT for the past few days and I love it. I mean, beyond the novelty of asking it to write in the style of *insert celebrity or the fact I am a long term lover of a pun in copy (as and when the right client/brand allows for it) – it is helpful and makes us think that little bit harder about our content. 
I would be lying if I didn’t admit I am intrigued to see what the next year holds for AI. For comms professionals, I don’t think we should be panicking though. We need to embrace it and understand how we harness it in our roles, but what AI can’t do is offer wise counsel as a true client partner, figure out the hook or story or come up with an original or unique idea. That’s where the real value in our roles lies and it isn’t going anywhere just yet.
Jack Taylor – It’s fascinating and exhilarating. The potential to utilise this to increase productivity and efficiency is huge. Looking forward to using other OpenAI platforms to utilise even more tools. The future is here and I for one look to lean into it so we can continue to stay sharp to our clients by showcasing our ability to adapt to new tools.

#ChatGPT #AI #CustomerEngagement #BusinessGrowth #sirencomms #siren #agency #agencylife #agencywork

(Image generated by Dall-E 2)


business, marketing
Siren Communications is a certified B Corporation.

We make it our duty to be sustainable and to educate our audience and partners in sustainability.

By offsetting our emissions through ClimateCare’s Climate Impact mixed portfolio, we are supporting projects that make a measurable difference to people’s lives as well as protecting the environment.

All carbon credits are independently verified by an internationally-recognised carbon standard, including the Gold Standard, Verra’s VCS Program and the UN CDM.

For more information about our agency and what we can do for you, get in touch.

#bcorporation #sirencomms #siren #agency #pr #sustainability #sustainable

business, marketing

A rolling stone gathers no moss, which is why Siren is always evolving, innovating and staying relevant. 2023 brings a brand new Sizzle Reel to promote the work and success of Siren and gives you that little insight into what we can do for you.

Clients come and go but Siren’s work ethic and reliability to deliver the goods has and will always be in tact. Take a look below at the new Sizzle Reel and for good measure, share it with someone you think might need to see it.

Follow Siren on LinkedIn at 

Follow Siren on Instagram at


marketing, pr advice

The right brands coming together for the right reasons can make for a very memorable and powerful partnership. Case in point recently is the promotional pairing of Primark and Gregg’s. The nation’s favourite purveyor of sausage rolls (vegan or otherwise) meets fast fashion.

It’s an unlikely match made in heaven

With the 11-piece capsule collection exclusive to Primark offering everything from Gregg’s branded t-shirts and hoodies to trainers, bucket hats and boxer shorts, some stores sold out in minutes. Reports say that items were also up on eBay on the same day that the collab launched in store.

While the Primark and Gregg’s partnership is founded on fans of the high street bakery buying into the novelty factor, that in no way diminishes the credit due to the clever comms folks who originated and approved the idea. Not only has it resulted in reams of media coverage and viral social media content, but it also directly demonstrated the power of the right partnerships by resulting in immediate sales.

Really knowing the audiences and tapping into their psyche is essential when it comes to any lifestyle brand comms, as we discussed in our recent post. And, when it comes to collaborating on this level, it’s all the more critical as you’re aligning the brand values to another – the partnership has to amplify something that the brand already stands for to ensure there’s no risk in alienating your target consumer.



Top-of-the-range teamwork

Similar collaboration methods work across the board. For example, taking the exact same format, but transferring it to the luxury world, The North Face – well known practical, outdoor adventure brand – recently partnered with high-end fashion designer, Gucci on a new range. Tapping into the younger audience, the pair also hit the headlines with the collab because the cherry on the top of this alliance was featuring recent TikTok sensation and the internet’s favourite trainspotter, Francois Bourgeois in the advertising campaign.

The objectives behind a brand collaboration can be widespread. Some will be simply to get people talking (Weetabix and Heinz Baked Beans, anybody?), but others simply make sense and are more long-standing partnerships. For example, Siren client, Thames Clippers, and transport behemoth, Uber


Case Study: Uber Boat by Thames Clippers

Serving to add more instantly recognisable branding and pique the interest of visitors to the capital for the River Bus provider, the partnership also gives Uber more constant presence in London with fully branded catamarans sailing through the centre of the city seven days a week.

It was key for the two brands to strike the right balance at launch, second only to said launch being in the middle of 2020 and the pandemic playing havoc with their initial big plans. London’s leading River Bus operator partnering with a global transport technology business meant tackling the brief to ensure maximum exposure for both brands in a way that sat naturally with existing customers of both businesses.

Now, more than 18 months into the partnership and it’s working hard for both brands, delivering all that we thought it could. Playing the long game and banking on enduring collaborations can really cement the right partnerships in consumers’ minds and deliver lasting benefit on all sides.

Read more about the launch of Uber Boat by Thames Clippers here.



Case Study: The Rough Guide to Accessible Britain

For the beginnings of this partnership, we have to go all the way back to 2009. As the car scheme for disabled people, the Motability Scheme was looking for a way to engage the consumer media and reach potential customers, outside of the disability and motoring press. Thinking of routes to work with more lifestyle and travel outlets, we recommended a partnership with Rough Guides to create a guidebook to celebrate the accessibility of venues across the UK, and places disabled people could enjoy by travelling to in their Motability Scheme cars.

This partnership, now more than a decade strong has evolved over the years, but the core objective remains and continues to be met. Since the initial launch there have been multiple new ‘main’ editions of the Guide, we’ve hosted the Rough Guide to Accessible Britain Awards, brought in celebrity ambassadors in the shape of Ben Fogle and Chris Packham, created a Family Days Out edition and more. We’ve brought in various third parties too to strengthen the launch campaigns for refreshed reissues of the guide, working with the likes of the National Autistic Society and Carers Trust to ensure we’re doing all we can to make the guide content relevant to those core groups.

Now an online-only publication, the partnership remains strong. It’s the collaboration platform that keeps on evolving. You can view the current edition here:


How to know if a brand collaboration will work?

Alongside the examples of powerful, successful partnerships created, there’s a list of those that have gone disastrously wrong too. Think of the infamous Pepsi ad featuring Kendal Jenner, or that U2 and Apple collab which meant we were all burdened with an album on our iPhones that we hadn’t asked for.

There’s no scientific way to confirm that a partnership will be a 100% rip-roaring success, but it’s key that the aforementioned audience profiling and, crucially, understanding is met before jumping feet-first into aligning with another business or purpose. Choosing partners or a purpose that elevates what you already stand for as a brand, that adds credibility to your work or that taps into the passions of your audience is certainly a good place to start.

Find out how we can elevate your brand and create impactful campaigns, collaborations and coverage, get in touch.