client news_ Archives | Siren Comms_
Your address will show here +12 34 56 78
client news_

Our restaurant and wellbeing portfolio continues to grow! Hot on the heels of launching No. Fifty Cheyne in Chelsea this summer, we’re now working on the launch publicity for restaurant, Terra Terra; and in the wellbeing space have won the magnetic therapy brand, Bioflow.

We have been selected to represent the launch of Terra Terra, a brand new Italian inspired restaurant, bar and bakery in North London. This venue will be the first of many under the Terra Terra brand name launched by The Ghost Group, a London based hospitality group that focuses on developing and operating leisure based assets (restaurants, bars, hotels, and members clubs) here in the UK, Europe and the U.S.

We are also proud to be working with Bioflow, the leading manufacturer of magnetic therapy products worldwide, in launching their two year fundraising partnership with the Pink Ribbon Foundation this month for Breast Cancer Awareness Month. The brand has launched a dedicated pink Sport Flex Magnetic Therapy wristband, sales of which will raise money for the Pink Ribbon Foundation. Bioflow ambassador and England cricket hero Jonny Bairstow will be supporting the partnership alongside professional golfers Minjee Lee, Scott Jamieson, Lee Westwood, Lucas Herbert and Alex Marshall who also wear and will support the sale of the bands. You can show your support for Breast Cancer Awareness Month and purchase the Pink Ribbon Foundation Sport Flex Magnetic Therapy wristband online here.

If you’re looking for a PR agency to represent your brand, please get in touch, let’s talk

0

client news_

Because it’s the right thing to do and the right time for us both to look for new challenges and partners to create great work with.

 

So yes it’s true, from October this year Siren will no longer be working to support Celebrity Cruises, bringing an incredible run of partnership to an end. A tough decision for us to make – yes; and undoubtedly a scary decision. The right decision for us to make – unreservedly!

 

We’ve delivered some incredible work together over 14 years. We’ve consistently maintained the brand’s high profile and delivered some memorable and award winning campaigns for the nation’s favourite cruise line, including The Celebrity Love Island campaign and countless ship launches including the recent UK showcase for Celebrity Edge. However, all good things must and do come to an end and we’ve elected to go out on a high. We will support the team and business in transitioning to a new PR set up. For Siren it is a very exciting time to be looking for new work and client partners, whilst ensuring we remain focused on delivering for our incumbent clients and team.

 

Wish us luck and if you know anyone looking for a newly single award winning PR agency then please send them our way!

0

blog_, business_, client news_, out and about_, photo_, siren team news_, travel & pr_

Last week 65 travel agents and two journalists from TTG and Travel Biz turned up at Gatwick airport ready to embark on Barbados’ Mega Fam to celebrate the 65 wonderful years that British Airways has safely carried UK travellers to its paradise shores.

In partnership with TTG, Barbados Tourism Marketing Inc. and British Airways ran a competition for travel agents to win a place on the fam trip to explore and experience the island in all its glory. Siren hosted the media along with a group of 20 excited agents, on the trip.

The group was split across three luxury hotels including Turtle Beach, Seabreeze Beach House, and the recently opened The Sands Barbados.

After touching down on the scorching tarmac, the group were straight into their busy itinerary, from the Island Safari, heritage railway tour and cave explorations to site visits of a diverse mix of hotels on island. The trip encompassed all the best bits of Barbados and showcased the plethora of activities available. Barbados is a favourite for winter sun seekers but it has so much more to offer than simply sun, sand, and sea. 

On Friday morning the agents were hosted by Sandals resort where they took part in a mini trade show, this was a great opportunity to meet all the hotel partners, receive all their news and updates and create lasting relationships from which they can move forward and sell the destination in the future.

The Barbados Olympics was one of the highlights of the week, agents and media battled it out in a race of their choice; either taking to the waves for a 100m swim, running a mile on the open road, as well hitting the countryside tracks for a 5k cycle; and for the adrenaline junkies, the obstacle course at the Barbados Ninja Throw Down put them through their paces.

We are happy to say that though our Siren did not win …or even finish the course… she did tackle every obstacle with commitment and enthusiasm… until she fell off the monkey bars and was dunked in the pool #lifeasasiren #goneswimming

The final night saw the agents dancing the night away with rum in hand and soca beats pulsing through the air as they sailed the sea on a catamaran cruise.

By Sunday night no one wanted to leave and our Siren was left knocking on hotel doors and scouring rum shacks for all her wayward sheep.  To the disappointment of the agents, and the relief of our CEO, the trip returned all heads accounted for and not one extra stowed away in a suitcase.

SUCCESS!

Want to know more about Barbados? Visit www.visitbarbados.org

Got a destination that needs representation? Give us a call

0

blog_, client news_

Siren Communications worked on an exciting campaign with global charity, Made By Dyslexia, to increase awareness around dyslexia with five short films. Starring some of the biggest names in Hollywood; Keira Knightly, OBE and Orlando Bloom, these awareness training films were designed to help teachers, educators, and parents to understand the condition and gain essential knowledge on how to recognise and support it; therefore creating a dyslexia-inclusive classroom.
.

Microsoft is a firm supporter of the initiative, using the films to create a free online training resource about dyslexia on its popular Microsoft Educator Community – available to teachers and parents globally. This was announced at the education trade show, BETT, on Friday 25 January.
.

Siren secured two live interviews on Sky News with Kate Griggs, founder and chief executive of Made By Dyslexia, and UK space scientist, Maggie Aderin-Pocock MBE. They were featured on Tom MacLeod’s ‘Lunchtime Live’ at 11.30am and ‘The Kay Burley Show’ in the afternoon.  It was a great platform to shout about the charity’s work, where they discussed the purpose of the videos and how Made By Dyslexia is helping the world to properly understand and support dyslexia.
.

This meaty coverage was nicely complemented by a half page editorial in Primary Times, a magazine read by parents, teachers, and pupils nationwide.

.

11

blog_, client news_

Working in PR means you often have access to inspiring people and organisations, but despite the wow-fatigue, sometimes there is a truly special moment that makes you pinch yourself. 

For the last couple of months we’ve been supporting our friends at live event and experience agency Innovision on the world’s first Global Dyslexia Summit hosted by charity Made By Dyslexia.

The Summit brought together high profile dyslexics including Sir Richard Branson, Kelly Hoppen MBE, Chris Robshaw and the Rt Hon Matt Hancock MP to call for a change in how dyslexia is understood and supported.

 

Designed to deliver a powerful showcase of the strengths of dyslexic individuals and their incredible contributions to successful organisations and teams, the Summit content really packed a punch. 

We learnt how successful dyslexics have harnessed their dyslexia to visualise creative innovation, to keep things simple, to find confidence through excelling on the sports field, to tell stories in new ways, to break codes and even convince those around them to reduce a reliance on email (amen to that). And of course a huge amount more.

Our PR support for the Summit began with a bang seeing Made By Dyslexia founder and CEO Kate Griggs broadcast into the morning routine of the nation with an appearance on BBC Breakfast. Achieving broadcast business news coverage ensured that thinking differently about dyslexia was a theme for media interviews throughout the day. 

We were thrilled to land coverage across multiple radio stations and TV news outlets – more than 250 mentions to be precise, and detailed pieces in titles such as the Evening Standard. 

The incredible Made By Dyslexia team secured commitment from Microsoft to be the first global business to take the #MadeByDyslexia pledge to ensure that their people with dyslexia can realise their brilliant potential. 

Yet further additional weight was added to the story of the Summit by the unveiling of a Value of Dyslexia report conducted by EY. The first report is its kind to be developed by a team of dyslexic people, findings outlined how the talents of dyslexics can overcome future skills gaps challenges facing business productivity and economic success. 

We hope you feel as impressed and inspired as we are by this phenomenal charity – take a look at some of their powerful videos here

If you want to know about our work for charities and major events, please get in touch and don’t forget to commit to the #MadeByDyslexia pledge on social media and share your support for diversity of thought. 

5

blog_, client news_

We were on the road last week with our sister brand within the Siren Communications Group, Essence Communications, and it’s client, Barbados Tourism Marketing Inc., helping to make their ‘Taste of Barbados’ roadshows a big success. 

The week-long tour was the latest stage of the BTMI’s ‘Year of Culinary Experiences’, which has included multiple press and Influencer trips, a collaboration with Hello Fresh, and other experiential activations across a programme designed to bring Barbados to life through its cuisine, and showcase the whole island through something that is absolutely at its heart – its food and drink. Roadshow events took a delegation of Barbados hoteliers, representatives from the BTMI, as well as a Bajan chef, mixologist and band, from Dublin to Glasgow, Edinburgh, Manchester, Knutsford and London. 

In each location, trade partners, travel agents, tour operators and media were immersed in the sights, sounds and tastes of Barbados and reminded of what makes it one of the most popular destinations in the Caribbean for UK holidaymakers. In turn, the positive reaction of attendees to each event demonstrated why the UK remains Barbados’ biggest overseas source market, and why UK visitor figures are 3% up year on year. 

Hands-on cocktail and cooking demonstrations, live music straight from St Lawrence Gap, the chance to win exciting raffle prizes, and the opportunity to hear about latest developments from Barbados, was the order of the day in each location, for a combined total of more than 350 people. 

Judging by the photos, a great time was had by all! 

0

blog_, client news_

Siren Communications is working with The Cheddar Gorge Cheese Company, helping to promote the world’s only authentic cheddar cheese made in none other than Cheddar, Somerset.

The family-run business, recently shortlisted for this year’s Great British Food Awards, stays true to traditional methods of artisan cheesemaking formulated by the ‘father of cheese’, Joseph Harding, in the 19th Century. The founders of The Cheddar Gorge Cheese Company, Katherine and John Spencer, are dedicated to producing a locally-made, premium quality, raw milk cheese that is beautifully complex in taste. And at a time where consumers want to know not only what goes in to their favourite products, but also how they’re made, The Cheddar Gorge Cheese Company has opened the doors to its Visitor Centre, inviting everyone in to watch the cheesemaking process from start to finish.

We just begun collaborating on behalf of our client with an exciting mix of hand-picked food and drink influencers, journalists, and content creators such as Milli Taylor, Scottcaneat, The Caterer, Mondomulia, and Steffi Daydreamer to introduce The Cheddar Gorge Cheese Company to a wider audience. Through a series of visits to the dairy, they’ve learnt about cave matured cheddar, got involved in the actual cheesemaking process, and been shown how they can train their taste buds to differentiate the unique flavours of our client’s artisan cheeses.

Their reaction has been fantastic, and we’re looking forward to introducing this award-winning, passionately crafted cheese to more media, foodies and cheese lovers in the coming months.

For daily cheese inspiration follow @cheddargorgecheeseco on Instagram and @CheddarCheeseCo on Twitter.

The selection of handmade cheeses can be purchased via their website or in farm shops across the country.

^Anita Lo

5

blog_, client news_

Last week, Siren’s Celebrity Cruises team was busy as we worked with our client to deliver an exclusive ship yard tour of their new ship Celebrity Edge, in Saint-Nazaire, France for a hand-picked group of top-tier trade, consumer and cruise specialist media from the UK and Ireland. Little did they know that, while there, they would also be the first to learn that the next ship from Celebrity Cruises’ Edge Class series, Celebrity Apex, will be launched and be named in the UK in April 2020.

 

Our group included representatives from The Sunday Times, Mail Online, Sleeper Magazine, Travel Weekly, TTG and the Daily Telegraph, and fellow journalists from across Europe and the US. They were hosted on their tour of Celebrity Edge by Richard Fain, Chairman and CEO of Royal Caribbean Cruises Ltd, and Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises. They were shown Edge’s Stateroom with Infinite Balcony and twin-level Edge Villas, the swimming pool deck, Eden restaurant and The Spa, and the ship’s iconic, world-first Magic Carpet cantilevered dining space which hangs over the side of the ship itself. Throughout the day, they were immersed in to the thinking behind the transformational design of the ship, and Celebrity Cruises’ signature ‘modern luxury’ reimagination of a holiday at sea.

Their tour also included a reveal of the Grand Plaza, the final signature component of the Celebrity Edge experience by Jouin Manku Studio, and the beating heart of the ship’s  design story. This immersive space will embody the heart and soul of Celebrity Edge with the aim to completely transform the way guests connect to the world at sea.

The surprise announcement about Edge’s sister ship, Celebrity Apex, represents a major commitment by the Celebrity Cruises brand to the UK market, and is the first time in a decade that Celebrity Cruises has named and operated a ship from the UK. More importantly, this will be the first time Celebrity Cruises will operate two ships from the UK’s busiest port, Southampton, as Celebrity Silhouette will also return in 2020 for its third consecutive year.

 

Two such significant announcements inevitably created a lot of buzz in our target media. Breaking across social media, the news was picked up by The Daily Telegraph Online, Travel Weekly and TTG in minutes, with local Southampton-area media also running it through the day. Coverage has continued since, meaning interest in Edge (and now Apex) remains high as we get ever closer to the official inauguration later this year.

 

7

blog_, client news_

“Now’s the day and now’s the hour”

Over the past couple of weeks, our team has been pounding the streets of London, not just to meet our daily steps targets but to prep for Rabbie’s London Quote Quest.

In celebration of the small-group tours specialist’s 25th anniversary, Rabbie’s has placed famous quotes from Robert Burns in 25 locations across the capital. Anyone who spots a quote, posts a photo on social media using #Rabbies25 and tagging Rabbie’s is in with a chance of winning one of 25 tours exploring the gems of this here isle.

Rabbie’s started up in Edinburgh in 1993 as a one van operation and over the last 25 years it has grown into an award-winning tour company offering tours all over the UK and Ireland with departures from Edinburgh, Glasgow, Inverness, London, and Dublin. Earlier this year Rabbie’s was recognised in the TripAdvisor Travellers’ Choice Awards, topping the category for Top 10 Multi-Day Tours – World. Yep, best in the world! Plus, with a number of top five runners up accolades, there’s even more reason to celebrate this landmark year.

So, get your walking shoes on, get that step count up and get yourself in with a chance of bagging a free, award-winning tour experience. As Rabbie Burns himself once said, “Now’s the day and now’s the hour”.

5