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business, client news, corporate, marketing

The Siren Communications 2022 Impact Report is here! The report showcases Siren Comms’ commitment to delivering exceptional results for its clients, leveraging innovative strategies and cutting-edge technologies to drive business growth and enhance brand reputation.

It also highlights the our focus on sustainability and social responsibility, with initiatives aimed at reducing its carbon footprint and supporting local communities.

Click the link here to read the report – Siren Impact Report 2022

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business, client news, corporate, marketing

Check out the website we created for our new client Four Corners Hospitality Group that cleanly demonstrates their expertise, values and approach providing leading global hotel support.

We were tasked by Four Corners Hospitality Group, one of the world’s leading providers of global hotel ownership support, with reviewing their website. After a robust appraisal, we offered our services to build a website from scratch. We duly delivered a sleek corporate website fit for 2023 and the future that illustrated the brand’s central tenets. This has demonstrated Siren’s ability to adapt and achieve clients goals that extend from the more traditional PR remit through into the digital space of website build and design.

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business, client news, corporate, marketing

As we all know, the world is facing significant challenges such as climate change, social inequality, and environmental degradation. As businesses, we have a responsibility to play our part in creating a sustainable future for all. This is where B Corps come in.

 

B Corp, or Benefit Corporation, is a certification that businesses can earn by meeting rigorous standards of social and environmental performance, accountability, and transparency. B Corps are businesses that are committed to using their profits and growth to create a positive impact on society and the environment and this fits comfortably into Siren’s values.

 

With the current global situation, it’s now more important than ever to work towards being a sustainable business. At Siren we’re proud to be a certified B Corp, and we believe that every business can play a role in creating a more sustainable future. Let’s work together towards a better future for all.

#BCorp #sustainability #socialresponsibility #positivechange #sustainablefuture

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business, client news, marketing

AWARDWINNING FLSK APPOINTS SIREN COMMS TO HANDLE UK LAUNCH

 

FLSK has appointed Siren Comms to handle the UK consumer launch of its premium reusable CUP and FLSK drinking bottles ranges. The agency will support across direct-to-consumer comms and focus specifically on campaigns to differentiate FLSKproducts in this highly competitive retail sector.

 

FLSK is available in the UK for the first time directly from FLSK.co.uk and via Amazon UK. FLSK products have achieved successive nominations, shortlist placements and awards for several significant recognitions over the last five years.  The awards have all been made for design, performance and sustainability values, most notable of these are the Red Dot Awards, German Design Award, the Green Product Award for innovation and sustainability excellence and the German Brand Award in 2022. All FLSK products are carefully crafted with stylish design, high quality, peak performance, longevity, and sustainability in mind. 

 

 

The team behind FLSK is committed to creating high performing, stylish products for people who want to reduce their impact on the planet and that only want to invest in the best quality products to ensure no spills, no leakages and ultimate temperature regulation of drinks. 1% of the company’s turnover is invested in the FLSK Future Fund which supports other sustainabilityfocused enterprise and social impact projects.

 

FLSK is proud of its corporate partnerships which include other peak performing brands such as Audi, Google, Lufthansa and more.

 

Key design and performance features of FLSK bottles are their high-quality VICC®-Technology which keeps drinks ice-cold for up to 24 hours, or hot for up to 18 hours. Using high-quality 304 stainless steel, the CUP and FLSK bottles are vacuum insulated and are completely leak proof and airtight – this means all gas and liquid is kept inside the bottle and so keeps sparkling beverages very fizzy. 

 

On launching in the UK, Xaver Hesselberger co-founder of FLSK and CEO (Chief Executive Officer) of Kusaba Brands, said, “We are excited to bring our premium FLSK products to the UK. It is a hugely competitive marketplace, and we know the competition is strong. We are confident our beautiful products will delight and impress UK audiences seeking a completely reliable drinking bottle or CUP. These products look so stylish and outperform others. We have removed all the niggles associated with alternative brands (leaking, spillages, poor insulation) and improved our design and performance. This is why it is the German market leader. It works.

 

Dimitra Papoutsakis, Client Director Lifestyle and Jack Taylor Client Director Digital will lead the FLSK Business at Siren Comms, a recently B Corp certified business.

 

For more information, please visit FLSK | The Original Stainless Steel Water Bottle. – FLSK Products UK

 

ENDS

 

For more information on FLSK, Siren Comms or our work please contact Dimitra Papoutsakis or Rachel O’Connor @Sirencomms.com

 

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business, client news, corporate, online pr

We’re thrilled to share that we are now working with The Seeing Dogs Alliance! 
 
The Seeing Dogs Alliance have appointed us to grow awareness of its work as part of a drive to train more guide dogs to help reduce waiting lists for guide dogs and help stem the much-publicised national shortage.
 
The SDA’s entire focus is on giving people with visual impairments access to guide dogs, providing a bespoke service with a personalised approach by carefully matching a dog to the needs of the person.
 
The SDA’s work to connect their clients with guide dogs delivers life-changing support and more independence for people in need. It is run by a group of five volunteers, including three guide dog owners, a former member of Guide Dogs for the Blind, and a certified accountant. 
 
We’re looking forward to beginning work with this amazing non-profit organisation!

Learn more and donate at: https://seeingdogs.org.uk/.

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business, client news, corporate, online pr

🚨COVERAGE ALERT 🚨

 

After last week’s announcement of our new client, The Seeing Dogs Alliance, we are delighted to see our exciting partnership has been shared far and wide to our PR community, including PRovoke Media and PRWeek UK:

In the wake of a nationwide shortage, The Seeing Dogs Alliance is well placed to become an additional key source of dogs for people with visual impairments, offering a bespoke service to carefully match a dog to an individual’s needs.

Click here to see the coverage – https://www.provokemedia.com/latest/article/emea-industry-news-in-brief-(january-30-2023) 

Learn more and donate at: https://seeingdogs.org.uk.

We are a certified B Corporation proud to be working with The Seeing Dogs Alliance.

#NewClient #Development #Success #PRNews #GuideDogs

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client news

Our restaurant and wellbeing portfolio continues to grow! Hot on the heels of launching No. Fifty Cheyne in Chelsea this summer, we’re now working on the launch publicity for restaurant, Terra Terra; and in the wellbeing space have won the magnetic therapy brand, Bioflow.

We have been selected to represent the launch of Terra Terra, a brand new Italian inspired restaurant, bar and bakery in North London. This venue will be the first of many under the Terra Terra brand name launched by The Ghost Group, a London based hospitality group that focuses on developing and operating leisure based assets (restaurants, bars, hotels, and members clubs) here in the UK, Europe and the U.S.

We are also proud to be working with Bioflow, the leading manufacturer of magnetic therapy products worldwide, in launching their two year fundraising partnership with the Pink Ribbon Foundation this month for Breast Cancer Awareness Month. The brand has launched a dedicated pink Sport Flex Magnetic Therapy wristband, sales of which will raise money for the Pink Ribbon Foundation. Bioflow ambassador and England cricket hero Jonny Bairstow will be supporting the partnership alongside professional golfers Minjee Lee, Scott Jamieson, Lee Westwood, Lucas Herbert and Alex Marshall who also wear and will support the sale of the bands. You can show your support for Breast Cancer Awareness Month and purchase the Pink Ribbon Foundation Sport Flex Magnetic Therapy wristband online here.

If you’re looking for a PR agency to represent your brand, please get in touch, let’s talk

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client news

Because it’s the right thing to do and the right time for us both to look for new challenges and partners to create great work with.

 

So yes it’s true, from October this year Siren will no longer be working to support Celebrity Cruises, bringing an incredible run of partnership to an end. A tough decision for us to make – yes; and undoubtedly a scary decision. The right decision for us to make – unreservedly!

 

We’ve delivered some incredible work together over 14 years. We’ve consistently maintained the brand’s high profile and delivered some memorable and award winning campaigns for the nation’s favourite cruise line, including The Celebrity Love Island campaign and countless ship launches including the recent UK showcase for Celebrity Edge. However, all good things must and do come to an end and we’ve elected to go out on a high. We will support the team and business in transitioning to a new PR set up. For Siren it is a very exciting time to be looking for new work and client partners, whilst ensuring we remain focused on delivering for our incumbent clients and team.

 

Wish us luck and if you know anyone looking for a newly single award winning PR agency then please send them our way!

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blog, business, client news, out and about, photo, siren team news, travel & pr

Last week 65 travel agents and two journalists from TTG and Travel Biz turned up at Gatwick airport ready to embark on Barbados’ Mega Fam to celebrate the 65 wonderful years that British Airways has safely carried UK travellers to its paradise shores.

In partnership with TTG, Barbados Tourism Marketing Inc. and British Airways ran a competition for travel agents to win a place on the fam trip to explore and experience the island in all its glory. Siren hosted the media along with a group of 20 excited agents, on the trip.

The group was split across three luxury hotels including Turtle Beach, Seabreeze Beach House, and the recently opened The Sands Barbados.

After touching down on the scorching tarmac, the group were straight into their busy itinerary, from the Island Safari, heritage railway tour and cave explorations to site visits of a diverse mix of hotels on island. The trip encompassed all the best bits of Barbados and showcased the plethora of activities available. Barbados is a favourite for winter sun seekers but it has so much more to offer than simply sun, sand, and sea. 

On Friday morning the agents were hosted by Sandals resort where they took part in a mini trade show, this was a great opportunity to meet all the hotel partners, receive all their news and updates and create lasting relationships from which they can move forward and sell the destination in the future.

The Barbados Olympics was one of the highlights of the week, agents and media battled it out in a race of their choice; either taking to the waves for a 100m swim, running a mile on the open road, as well hitting the countryside tracks for a 5k cycle; and for the adrenaline junkies, the obstacle course at the Barbados Ninja Throw Down put them through their paces.

We are happy to say that though our Siren did not win …or even finish the course… she did tackle every obstacle with commitment and enthusiasm… until she fell off the monkey bars and was dunked in the pool #lifeasasiren #goneswimming

The final night saw the agents dancing the night away with rum in hand and soca beats pulsing through the air as they sailed the sea on a catamaran cruise.

By Sunday night no one wanted to leave and our Siren was left knocking on hotel doors and scouring rum shacks for all her wayward sheep.  To the disappointment of the agents, and the relief of our CEO, the trip returned all heads accounted for and not one extra stowed away in a suitcase.

SUCCESS!

Want to know more about Barbados? Visit www.visitbarbados.org

Got a destination that needs representation? Give us a call

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