client news_

Because it’s the right thing to do and the right time for us both to look for new challenges and partners to create great work with.

 

So yes it’s true, from October this year Siren will no longer be working to support Celebrity Cruises, bringing an incredible run of partnership to an end. A tough decision for us to make – yes; and undoubtedly a scary decision. The right decision for us to make – unreservedly!

 

We’ve delivered some incredible work together over 14 years. We’ve consistently maintained the brand’s high profile and delivered some memorable and award winning campaigns for the nation’s favourite cruise line, including The Celebrity Love Island campaign and countless ship launches including the recent UK showcase for Celebrity Edge. However, all good things must and do come to an end and we’ve elected to go out on a high. We will support the team and business in transitioning to a new PR set up. For Siren it is a very exciting time to be looking for new work and client partners, whilst ensuring we remain focused on delivering for our incumbent clients and team.

 

Wish us luck and if you know anyone looking for a newly single award winning PR agency then please send them our way!

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Last week 65 travel agents and two journalists from TTG and Travel Biz turned up at Gatwick airport ready to embark on Barbados’ Mega Fam to celebrate the 65 wonderful years that British Airways has safely carried UK travellers to its paradise shores.

In partnership with TTG, Barbados Tourism Marketing Inc. and British Airways ran a competition for travel agents to win a place on the fam trip to explore and experience the island in all its glory. Siren hosted the media along with a group of 20 excited agents, on the trip.

The group was split across three luxury hotels including Turtle Beach, Seabreeze Beach House, and the recently opened The Sands Barbados.

After touching down on the scorching tarmac, the group were straight into their busy itinerary, from the Island Safari, heritage railway tour and cave explorations to site visits of a diverse mix of hotels on island. The trip encompassed all the best bits of Barbados and showcased the plethora of activities available. Barbados is a favourite for winter sun seekers but it has so much more to offer than simply sun, sand, and sea. 

On Friday morning the agents were hosted by Sandals resort where they took part in a mini trade show, this was a great opportunity to meet all the hotel partners, receive all their news and updates and create lasting relationships from which they can move forward and sell the destination in the future.

The Barbados Olympics was one of the highlights of the week, agents and media battled it out in a race of their choice; either taking to the waves for a 100m swim, running a mile on the open road, as well hitting the countryside tracks for a 5k cycle; and for the adrenaline junkies, the obstacle course at the Barbados Ninja Throw Down put them through their paces.

We are happy to say that though our Siren did not win …or even finish the course… she did tackle every obstacle with commitment and enthusiasm… until she fell off the monkey bars and was dunked in the pool #lifeasasiren #goneswimming

The final night saw the agents dancing the night away with rum in hand and soca beats pulsing through the air as they sailed the sea on a catamaran cruise.

By Sunday night no one wanted to leave and our Siren was left knocking on hotel doors and scouring rum shacks for all her wayward sheep.  To the disappointment of the agents, and the relief of our CEO, the trip returned all heads accounted for and not one extra stowed away in a suitcase.

SUCCESS!

Want to know more about Barbados? Visit www.visitbarbados.org

Got a destination that needs representation? Give us a call

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The Barbados Horticultural Society has won yet another Gold Medal at the highly prestigious Chelsea Flower Show in London. This latest stellar performance means that Barbados has now won a total of 20 Gold Medals, 11 Silver-Gilt and 1 Silver over the course of 35 years at the Chelsea Flower Show, including a remarkable current sequence of 32 consecutive appearances.

The outstandingly high level of success consistently achieved by the Barbados Horticultural Society would be commendable at any level of competition, but it is truly exceptional in the case of Chelsea, which is widely regarded as the Olympics of the horticultural world with the highest and most demanding standards.

In choosing this year’s theme, The Charter of Barbados 1652, the group knew they were setting themselves a major challenge to recreate that nebulous concept as an attractive floral display. Mounted on a 20’ x 20’ standalone platform that visitors can walk around, the flamboyant floral display surrounds a wooden façade, made in Barbados by Anthony Roett, to depict The Mermaid Tavern in Oistins where the Charter of Barbados was signed, complete with a table and a replica of the Charter.

The high standard of the flowers and foliage this year is exceptional, featuring a blaze of reds and purples, created with Prince of Darkness, Volcano and Richmond Red Heliconias, Anthuriums, Stralitzia and Orchids, along with ‘flaming coal pots’ of Exotica and Crotons, and ‘market trays’ of Tropical Ornamentals such as Pink Pineapples and Purple Bananas.

An important secondary role of the Barbados exhibit at Chelsea is to promote the island as an attractive place to live or visit. With that goal in mind, the BHS, well supported by the Barbados Tourism Marketing Inc, Virgin Atlantic and other corporate and individual sponsors, has undoubtedly done an outstanding job of spotlighting Barbados to a massive British and international audience. In addition to the approximately 160,000 people who will visit the stand throughout the week, Barbados can benefit from the huge amount of media coverage that the Chelsea Flower Show always attracts.

This was particularly evident during Monday’s special Celebrity Day, when Barbados was very well represented by the ever-popular Ainsley Harriott, the UK’s iconic TV Chef, along with the celebrated British author and journalist Hunter Davies, both of whom are longstanding visitors to the island. Distinguished Barbadian guests included His Excellency Milton Inniss, the Barbados High Commissioner to London, and Cheryl Carter of the BTMI. Some extra flair was added to the Barbados exhibit by visits from several other UK celebrities, including Baroness Floella Benjamin, singer/actress Elaine Paige, celebrity chef Marcus Wareing, and TV presenter Dani Sinha.

The tremendous ongoing success of Barbados at the Chelsea Flower Show is very much the result of a great collective effort, whereby many people willingly share their skills and resources. This most recent Chelsea Gold Medal is another laudable example of how Barbadians can achieve truly world-class standards when they work together as a team.

-ENDS-

 

 

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